Soho THINKING OF YOU FLOWERS

When you want to let someone know they're on your mind, Soho Florist creates thoughtful flowers that speak from the heart. From our studio in the heart of Soho, just moments from Carnaby Street, Oxford Street and the buzz of Dean Street, we design hand-crafted bouquets that feel personal, not generic.

Every arrangement is made fresh each morning by our experienced local florist team, using market-best blooms chosen for beauty, fragrance and longevity. Whether it's a gentle pastel mix to lift a friend's spirits, or a bright, modern bouquet for someone working nearby in Covent Garden or Fitzrovia, we'll tailor the design to suit their style and your message.

  • Trusted local florist serving Soho, Covent Garden, Fitzrovia
  • Same-day delivery across central London when you order online by 3 PM
  • Hand-delivered with care and a personalised message card

Our drivers know the side streets and busy spots around Soho Square and the surrounding West End, so your flowers arrive on time and in perfect condition. Choose from our curated collection of 'Thinking of You' bouquets or call us to discuss something completely bespoke.

When a text isn't enough, send beautifully arranged flowers that show you genuinely care. Browse and order online from Soho Florist today for reliable same-day delivery until 3 PM.

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THINKING OF YOU FLOWERS
Contemporary round bouquet in Soho style, mixing creamy roses, ruffled fuchsia blooms, and white alstroemeria with green foliage, against a clean white backdrop.
BLACKBERRY FUSION
£55.00
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With the energy of Soho in full swing, this radiant hatbox bouquet speaks in colour and movement. The roses-crimson, yellow, fuchsia, pale pink, magenta, lavender, and creamy white-are packed so densely they create a soft dome that glows against the pale pink cylinder. Each bloom sits at its own moment of openness: some large and silken with petals unfurling in generous spirals, others tighter and playful as spray roses, all stitched together by dark green foliage that glints with dew-like moisture. The pastel pink box itself feels sculptural and modern, a satin-matte frame that keeps the focus on the garden inside. The arrangement feels crafted for celebrations big and small around Soho's corners - from Wardour Street to Shaftesbury Avenue, near Carnaby and Kingly Court. It's a gift that communicates warmth, joy, and a touch of romance, suitable for birthdays, anniversaries, or simply to lift a friend's day. Its fragrance, though subtle, hints at fresh-cut roses, a scent that wafts through the air like a friendly hello in streets you know by name. The team behind this piece designs with care so that the box is not just a pretty image but a promise of quality and reliable service, including same-day delivery across Soho and central London so the moment of surprise lands exactly when you intend it to. Every petal has been selected to last, and the subtle scent of roses lingers as a thoughtful reminder of shared moments.
ALLURING BLOOMS
£99.00
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Set against a pristine white backdrop, this mixed bouquet appears almost to glow, as if illuminated by soft studio lighting similar to the gentle daylight that filters through Soho loft windows. The arrangement is rounded and full, densely packed with flowers that create an artful balance of colour and texture. Several sumptuous bi-colour roses stand out first, their petals arranged in tight yet open spirals that move from a sunny yellow centre to a richer orange and faint reddish-orange rim, conjuring the warmth of an evening sky over nearby Oxford Circus. Interlaced with the roses are ample white daisy-like chrysanthemums, each with a luminous lime-green centre that appears to pulse against the whiteness around it, bringing a clean, contemporary freshness. Clusters of deep magenta and fuchsia chrysanthemums are tucked between these lighter blooms, their compact, multi-petalled heads and yellow-green eyes contributing rhythmic bursts of colour that echo the eclectic vibrancy of Soho's music venues and night life. Rich, dark green foliage snakes between the flowers, adding structure and a subtle sheen that frames the bouquet much like the leafy calm of Soho Square contrasts with the surrounding streets. At the bottom, you can see the gathered stems, all neatly aligned and tightly tied, the cut ends in earthy shades of green-brown resting on the white surface, proof of expert hand-tying and garden-fresh quality. The bouquet feels exuberant yet polished, ideal for a birthday dinner in a Dean Street restaurant, a thank-you delivered to a creative studio near Carnaby Street, or a spontaneous gesture to brighten a friend's flat, carried through Soho's lanes in a swirl of yellow, orange, white, and magenta.
BERRY BURST
£43.00
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Floating on a clean white field, this hand-tied bouquet from Soho Florist feels like a pocket of sunshine you can hold. The arrangement is intentionally rounded and dense, dominated by large, fully opened roses in a spectrum from glowing golden-yellow to deep, fiery orange; a few roses remain in tighter bud form to suggest unfolding time. Coral and peach carnations layer soft, frilled texture through the centre, while peachy gerbera daisies with their broad petals and green-yellow eyes peek out to keep the composition lively and cheerful. Small, white spray flowers - delicate freesia-like clusters or tiny carnations - are tucked between the larger blossoms, offering contrast and points of visual breath. Feather-light clusters of pale green, astrantia-like filler add a gardeny, slightly wild note, and silvery eucalyptus leaves are threaded through the bouquet, their round, muted foliage supplying a cool backdrop and a refreshing, minty scent. The stems are gathered and bound neatly at the bottom in classic hand-tied fashion, the kind of finish we favour for same-day delivery across Carnaby Street, Frith Street and the surrounding Soho neighbourhood. Bathed in soft daylight, the petals read as velvety and warm, the greens matte and crisp; together they compose a bouquet that feels both elegant and relaxed. Whether sent as a bright birthday surprise, a thank-you for a neighbour on Old Compton Street, or to lift a small restaurant table by Leicester Square, this arrangement balances colour, texture and scent with professional care and local knowledge.
BRIGHT KISS
£55.00
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Picture a light-filled studio in the heart of Soho, where a handcrafted bouquet awaits on a sunlit table. Here, plush peach-pink roses unravel in soft spirals, exuding effortless romance and style. Framed by striking peach-orange gerberas with their expressive brown centers, the bouquet picks up Soho's unique vibrancy-reflecting afternoons spent on Berwick Street or evenings in Frith Street's cafes. Drift-like gypsophila in airy white clusters provide softness, merging with clusters of white chrysanthemums whose bright green centers mirror the freshness found in local squares. Sleek eucalyptus and foliage lend structure and a subtle, invigorating fragrance. The stems, sunk deep in clear water, are cradled within an artful glass vase, slightly ribbed and gently bulbous. A twine bow is tied at the neck, supporting a crisp white tag-ready for a message to grace a birthday, anniversary, or creative milestone. This bouquet, crafted with Soho flair and warmth, makes every occasion special, whether delivered to an office near Old Compton Street or a cozy home above a bustling coffee shop.
CANDY CRUSH
£55.00
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Bursting with colour and expressive detail, this lush mixed bouquet feels as inviting as a stroll through Soho's Berwick Street Market. The design centers around a cluster of pale lavender roses, their petals tenderly unfurling, exuding a quiet elegance reminiscent of peaceful mornings on Dean Street. Encircling these are show-stopping fuchsia pink Gerbera daisies, their bold petals and dramatic dark eyes radiating warmth and artistry akin to the neighbourhood's vibrant café terraces. Deep magenta chrysanthemums nestle amongst the larger blooms, providing complexity and texture that mirrors the rich cultural layers of Soho itself. Delicate white gypsophila, like soft clouds drifting over Frith Street, weave an airy finishing touch, offset by lush, deep green leaves that evoke the secret corners of local community gardens. Each element settles into a clear glass vase, whose subtly cracked texture plays with reflection and shadow, capturing the lively yet comforting atmosphere unique to Soho. A natural raffia ribbon is tied at the neck, supporting a fresh white gift tag cheerfully rendered in red and green, awaiting a sentiment for any celebration. This composition is perfect for echoing Soho's eclectic flair and heartfelt gestures, ready for rapid delivery to homes, studios, and shops throughout the area.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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This image shows a luxuriant, hand-tied bouquet chosen by the florist, presented as a harmonious study in pastels and deep tones. Dominant, full-petalled pink garden roses create a soft, theatrical centrepiece, their ruffled edges like silk; around them, plum-toned hellebore-like blooms and darker magenta textural flowers provide depth and an autumnal richness. Striped pale purple and white sweet peas trail delicately between stems, offering a translucent, almost fragrant finish, while peach and coral ranunculus introduce warm, concentric layers that catch the light. Creamy white accent blooms lift the palette, and the varied greenery - narrow viney shoots mixed with broader green leaves - breathes life into the bouquet and reinforces a garden-gathered silhouette. A white rectangular overlay sits centrally over the arrangement with the phrase "Florist Choice" scripted across the blooms, the smaller word "CHOICE" in neat uppercase beneath, and a bold "?100" at the base of the frame, signaling the florist-selected price tier. The bouquet is being held at the bottom by a person whose hands and faint pale sleeve are visible against a softly blurred background, under gentle daylight that highlights petal texture and fresh stems. The photograph reads as a crafted offering from a skilled florist - seasonal, tactile, and thoughtful - intended for meaningful moments such as birthdays, congratulations, or simply to say "I'm thinking of you."
FLORIST CHOICE £100
£100.00
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This intimate, textured bouquet reads like a small, fragrant garden gathered for someone you love - a design I'd wrap and send from Soho Florist for moments that matter. Dominating the composition is a sumptuous, near-black burgundy dahlia whose velveteen petals form a dramatic centre; surrounding it are generous garden roses in warm peach and soft cream, each blossom unfurling in layered, tactile curls that suggest classic romance. Interspersed for contrast are steel-blue eryngium thistles, their spiky, thistle heads adding unexpected, modern structure and cool colour that plays against the roses' honeyed tones. Tiny clusters of pale green to white hypericum berries add a dewy, dotted texture, while varied foliage - eucalyptus with its grey-green shimmer alongside deeper glossy leaves - gives the bouquet a loose, natural silhouette and a faint aromatic lift. The photograph's light is gentle and directional, catching the dahlia's velvety shadows and the roses' translucent petal edges to emphasise depth and craftsmanship. Overlaid at the centre is a white square frame with rounded corners; within it, white lettering in a flowing script reads "Florist," followed by a small uppercase "CHOICE," and the bold price "?60" beneath - a tasteful label that sits harmoniously over the blooms. This arrangement feels suited to intimate weddings, thoughtful congratulations, or as a handcrafted surprise delivered across Dean Street and the surrounding Soho neighbourhood, promising both visual drama and a soft, lingering scent.
FLORIST CHOICE £60
£60.00
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An intimate, overhead view of a carefully curated Florist Choice bouquet, captured in warm morning light that accentuates the subtle pastel spectrum of the blooms. Large, generous roses command the frame in shades of blush pink, creamy ivory and delicate peach, their rounded petals unfurling with a soft, tactile appeal; muted lavender and dusty mauve roses sit nearby, lending a cool, sophisticated counterpoint. Interlaced among the roses are clouds of tiny white filler flowers and pale pink waxflower clusters, their tiny faces creating a gentle, airy texture, while small pink berries and fine seeded stems add a quiet, botanical intricacy. Pale, dried grasses and cream-coloured seed pods peek through, lending a tasteful rustic note and a pleasing contrast in texture to the fresh petals. Broad eucalyptus leaves with their characteristic silvery-green tone braid through the bouquet, grounding the composition and offering a fresh, minty-scented lift. Centered over the composition is a neat white rectangular frame containing the promotional text - the script proclaims Florist Choice, the word CHOICE appears in a small sans-serif uppercase beneath it, and the price ?70 is shown in strong white numerals - clearly communicating the curated offering. The overall impression is one of romantic restraint and artisanal skill: a luxurious, hand-picked arrangement that suggests gentle celebration, sympathy or a refined 'just because' gift, ready for thoughtful delivery across Soho, from Carnaby Street to Soho Square, and designed to comfort, delight and feel unmistakably bespoke.
FLORIST CHOICE £70
£70.00
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This lush, hand-tied bouquet reads like a small garden harvested at dawn: large, fully opened roses in blush pink and creamy white create a soft, textural heart, while vivid fuchsia roses add bright, joyful punctuation and a few pale lavender blooms introduce a subtle coolness to the palette. Clusters of petite white spray roses tuck into the spaces between the larger heads, bringing delicate contrast and layered depth that invites a closer look. Glossy, deep-green leaves - likely ruscus or salal - peek through and around the flowers, their firm, slightly waxy surfaces giving structure and a freshly cut scent to the arrangement. The stems are gathered with care and bound by a wide satin ribbon in a gentle baby-pink; the bow sits prominently at the bouquet's base, its sheen catching studio light and adding a polished, celebratory finish. Imagined in the calm morning light of a Soho floral studio, the composition feels intimate and considered - the sort of bouquet we prepare behind the counter on Dean Street or near Berwick Street Market for a thoughtful gift. As a florist's piece, it reads as both elegant and approachable, suitable for expressing love, gratitude, or congratulations. Soho Florist sometimes pairs this style with local same-day delivery across Soho and neighbouring streets, ensuring the freshness and fragrant detail of the roses arrive as intended.
GLAMOUR
£67.00
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This opulent bouquet is captured against a pure white background, as if resting on a pristine table in a Soho studio, allowing its intricate mix of colours and textures to take centre stage. Dominating the arrangement are velvety crimson red roses, their tightly layered petals forming generous, cup-shaped blooms that speak of deep affection and bold romance. Interwoven with these are elegant pink lilies, some fully open with wide, star-shaped petals and soft, blush interiors, others still in elongated, tapered buds that promise to open slowly, extending the bouquet's life and fragrance. Nestled around and between the focal flowers, lush clusters of ruffled white blossoms-resembling hydrangeas or large carnations-provide a creamy, cloud-like base, their many petals catching the light and giving a sense of lavish fullness. Near the centre sits a distinctive sphere of lime green dianthus or textured carnation, its frilly, grassy surface offering an unexpected pop of colour and a slightly avant-garde touch, well suited to the creative spirit of Soho. Light, feathery plumes of pale pink astilbe emerge from the design, softening the silhouette and adding vertical movement that feels as gentle as morning mist drifting over nearby Soho Square gardens. Tiny fuchsia and lavender flowers are scattered thoughtfully throughout, creating flashes of additional colour and fine detail that reward a closer look. Deep green foliage frames and supports the blossoms, giving the arrangement structure and a natural freshness. At the bottom, the stems are carefully aligned and tightly tied with a narrow red satin ribbon, underlining the bouquet's hand-tied craftsmanship and making it a perfect choice for same-day delivery to homes, studios, and offices across Soho and neighbouring Mayfair and Covent Garden.
HEY GORGEOUS
£65.00
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Bursting with personality, this sumptuous bouquet captures the vibrant essence of Soho, expertly arranged by a skilled florist around Old Compton Street. From a gentle top-down view, the composition glows with warmth and energy: roses in graceful shades of apricot and zesty orange form a radiant centrepiece, their petals unfolding in a classic spiral. Interlaced throughout the bouquet, spirited magenta and deep purple chrysanthemums create lively pops of colour against clusters of white daisy-like chrysanthemums, their crisp petals and green eyes suggestive of the eclectic window boxes seen along Greek Street. Supporting these blooms, layers of glossy foliage provide a full, grounding base, enhancing the hues above and evoking the surprising lushness to be found in Soho's pop-up gardens. A loop of elegant green bear grass arcs gently over the bouquet, adding a playful, modern edge that speaks to Soho's creative pulse. All is gathered within a vivid orange cellophane wrapping, crinkled and bright, heightening the visual drama and alluding to celebrations well suited to the West End's vibrant nights. The bouquet emanates a sense of joyful occasion-ideal for sending a splash of happiness or marking life's memorable moments with a distinctively Soho flair, delivered fresh and full of spirit throughout the neighbourhood.
HONEYMOON
£55.00
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This image shows a carefully composed, lush bouquet where sculptural white calla lilies stand tall, their trumpet shapes catching the light with a gentle sheen and guiding the viewer's gaze upward. Beside them, a spire of white stock flowers builds texture and soft volume, each clustered blossom contributing a powdery, romantic feel. Deep magenta peonies anchor the arrangement, two large, fully open blooms revealing ruffled, velvety layers and a smaller tight bud hinting at the slow, beautiful unfolding to come - their fragrance is implied, warm and honeyed against the cooler calla notes. Close to the base a creamy white rose sits like a quiet promise, its tight petals a symbol of sincere affection, while clouds of baby's breath float between stems, adding delicate punctuation and lightness. Hints of larkspur and fern-like foliage peek through, their slender shapes and lively green tones balancing the composition and enhancing the sense of natural abundance. The bouquet is presented in a clear glass vase with visible stems and water, reinforcing that freshly gathered, garden-picked quality. Bathed in soft daylight, the arrangement feels at once modern and romantic, perfect for marking milestones such as Mother's Day, anniversaries, or a thoughtful apology. As a Florist who knows Soho - the scent of nearby cafes off Dean Street, early market trips to Berwick Street for seasonal greens - I picture this bouquet delivered to a bright flat above Frith Street, offering quiet joy and mindful design.
HOPELESS ROMANTIC
£65.00
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Arranged with intentional balance, this vibrant bouquet pairs saturated blue hydrangeas with classic red roses to create a statement that's both modern and affectionate - the kind of arrangement we often prepare for deliveries around Berwick Street Market and nearby theatre nights. Large clusters of sky-blue hydrangea form a voluminous, soft cloud at the heart of the design, each tiny floret overlapping to give a tactile, almost quilted surface. Woven through that blue are deep red roses, their velvety petals tightly furled and reading as concentrated notes of passion and warmth. Fine sprays of white baby's breath lift the composition with an airy, delicate punctuation, while oval, silvery-green eucalyptus leaves thread through the blooms, offering subtle fragrance and a cool, rounded silhouette. The clear glass vase - gently rounded at the base with a tapered opening - reveals the clean green stems resting in water, an honest detail that signals freshness and careful floral care. Lit as if by a soft morning sun filtering through a Soho studio window, the bouquet glows with saturated colour and elegant clarity. It's a versatile piece: a polished centrepiece for a table on Dean Street, a thoughtful anniversary gift, or a cheerful accent for a birthday or housewarming. At Soho Florist we often recommend this colourway for clients who want a bold, uplifting arrangement that feels contemporary yet timeless, and we can prepare it for same-day delivery within Soho and neighbouring West End streets.
I CHERISH YOU
£80.00
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This image shows a beautifully rounded bouquet set against a pure white background, the kind of polished arrangement you might see waiting on the counter of a florist just off Shaftesbury Avenue. At its heart lies a generous circle of creamy white roses, all fully open, their petals forming smooth, layered spirals that speak of classic romance and care. The roses are a soft ivory rather than stark white, giving the bouquet a gentle warmth that balances the bolder colours surrounding them. Nestled between these central blooms are clusters of deep purple and magenta alstroemeria, their long, slender petals flaring outward like miniature trumpets. Fine streaks and speckles on the petals add subtle pattern, while the mix of open flowers and tight buds lends a sense of life and movement, as if the bouquet is still slowly unfolding. Interwoven among the larger blooms are airy stems of white gypsophila, their tiny flowers creating a light, cloud-like mist that softens the contrasts. Scattered throughout, small, starry heads of green-white astrantia bring a more intricate, botanical texture, their pincushion centres and papery bracts adding interest up close. Encircling the whole arrangement, broad aspidistra leaves have been folded and wrapped into a glossy dark green collar, holding the bouquet in a compact, neatly rounded form. The stems below are gathered cleanly and cut to an even length, visible at the base against the white backdrop. The overall impression is one of urban elegance with a gentle, emotional undercurrent, ideal for sending across Soho or neighbouring areas to mark a celebration, soften a work space, or offer a thoughtful, understated condolence.
IN THE STARS
£60.00
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This Soho arrangement exudes a sophisticated vibrancy, expertly designed to capture both the artistic flair and the gentle romance found in local haunts from Carnaby Street to Soho Square. Crimson red roses and pristine white blooms nestle together in a balanced embrace, their petals unfurling gracefully - soft, full, and pulsing with life. Verdant layers of mixed foliage and eucalyptus wind between the flowers, punctuated by the flicker of variegated greenery that adds freshness and depth. Hints of silvery green and cream tones in the leaves recall the texture of Soho's leafy courtyards and welcoming small parks, creating a bouquet that brings natural serenity into the heart of London's creative hub. Swathed in sheer, pastel pink paper, the wrapping infuses a whimsical note, lending softness and warmth to the bold interplay of red and white. Whether delivered to a birthday dinner on Old Compton Street or offered as an impromptu token of admiration, this bouquet embodies a harmonious blend of passion and tenderness. The arrangement stands proudly against a clean white background, every nuance - from tightly curled rose petals to the sculptural, dewy greenery - a testament to hand-gathered expertise. Striking yet gentle, this floral gift from Soho Florist is ideal for commemorating milestones, expressing appreciation, or simply brightening a creative space in the heart of the city.
INFINITY
£79.00
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Framed by stark white studio light, this floral arrangement presents a study in contrast and calm: at its heart a single, fully open cream oriental lily, pristine and sculptural, whose gently curved petals reveal delicate pale-yellow stamens and a hint of green at the core. Surrounding it are lime-green and pale-yellow lily buds at different stages of opening, suggesting growth and promise, while small clusters of deep red rosebuds punctuate the scene with classic, velvety passion. The bouquet is grounded by broad, dark green lily leaves that create depth and structure, while long, arching palm-like fronds introduce sweeping lines and a feeling of movement as though a soft breeze has brushed through. Interspersed eucalyptus stems with their signature silvery round leaves offer a cooling contrast against the richer greens. All elements are gathered in a clean cylindrical glass vase so that the pale-green stems are clearly visible through the water, adding a reassuring clarity to the design. The lighting picks out texture - the lilies' smooth satin, the roses' dense velvet, the glossy foliage and the translucent stems - and suggests an aromatic mix of powdery lily and warm rose. This is a bouquet that feels at home near the bustle of Berwick Street Market or a quiet table in Chinatown: refined, intimate, and celebratory, suitable for marking birthdays, small weddings, or simply saying 'I'm thinking of you' with quiet elegance. Local delivery across Soho and the surrounding West End is often chosen for pieces like this, prized for their freshness and sculptural charm.
INSPIRATION
£65.00
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Deep crimson and dusty burgundy roses form the heart of this bouquet, their velvety petals opening wide as if sharing a secret; interspersed among them, soft lavender and pale lilac roses give the composition a tender, wistful air. The contrast between the rich reds and gentle purples creates a composed harmony, like twilight settling over a city garden. Dark, glossy foliage-Ruscus or Salal-tucks the blooms in, offering cool, structured relief and the green scent of freshly cut stems. Scattered throughout are small, bright red-orange rose hips whose round, glossy surfaces provide a cheerful punctuation, a touch of rustic texture that invites the fingertips to explore the bouquet's depth. The flowers sit in a rounded, bulbous mercury glass vase whose antiqued silvering catches the light in soft, mottled flashes; a piece of natural twine loops once around the neck and secures a slanted white gift tag with a delicate floral illustration and handwritten text, suggesting a personal greeting. Set against a pure white backdrop, the colours pop with crisp clarity and the reflective vase adds a subtle vintage glamour. The overall mood is romantic and considered-suitable for a quiet celebration, an intimate apology, or a weekend surprise delivered to a Hampstead or Soho address-fresh from the studio, fragrant with rose perfume, and arranged with the steady hand of an experienced florist.
LOVE & PASSION
£65.00
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A generous cluster of about two dozen pink roses forms a full, rounded bouquet held in a curved clear glass vase against a bright white background. Each rose displays a graceful colour gradient - deeper magenta or fuchsia at the curled inner petals softening to tender blush tones and sometimes a whisper of creamy white on the outer edges - giving the composition a lively, romantic depth. The blooms are packed closely so the bouquet reads as a single, luxuriant dome; between them, rich green foliage provides crisp contrast and frames each blossom like a living backdrop. The glass vase narrows at the waist and reveals the straight, trimmed stems swimming in clear water, which enhances the sense of freshness and careful handling. Under clean, even lighting every fold and velvety curve is visible, suggesting a tactile softness and a subtle, sweet fragrance one might encounter on a calm morning stroll from Old Compton Street toward Carnaby. This arrangement carries a joyful, abundant quality - perfect for celebrating birthdays, anniversaries, or Mother's Day in the West End - and feels like a thoughtful gift prepared by a florist who understands the rhythms and celebrations of Soho life.
LOVE IN THE AIR
£64.00
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Against a pristine white background, this bouquet appears as if it has just been placed on a minimalist table in a Soho loft, every blossom clearly defined and glowing. The composition centres on three fully opened roses, their petals shaded from creamy ivory at the core to a soft, buttery yellow at the outer edges. These roses open in generous spirals, creating a serene, focal presence that suggests understated luxury. Embracing them are numerous fuchsia and magenta chrysanthemums, their daisy-like heads full and ruffled. Each chrysanthemum is crowned with a vivid yellow-green centre that pops against the deeper petals, echoing the lively colours often seen in Soho's street art and window displays. Interlaced among the larger blooms are fine stems of tiny white daisies, perhaps chamomile or feverfew, with crisp white petals and pinpoint yellow centres. They lend the bouquet a light, feathery texture, softening the intense magenta tones and adding a sense of easy, garden-grown charm in contrast to the urban surroundings of Dean Street or Old Compton Street. A few smaller buds in deeper purple-pink chrysanthemum shades are tucked between the open flowers, suggesting blossoms just about to unfurl and adding layered interest. Fresh green foliage surrounds the central flowers, the leaves providing structure and a natural, cooling backdrop. At the base, the stems are carefully bound together and finished with a green and white checkered gingham ribbon, hinting at a crafted, hand-tied origin rather than something mass produced. The bright, even light casts gentle shadows that accentuate the bouquet's round, full shape and the intricate details of each petal. The arrangement feels joyful and modern, perfectly suited for deliveries around Soho to celebrate milestones, offer congratulations, or bring colour to a creative workspace.
LOVELY DREAMER
£50.00
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A striking bouquet of oriental lilies, artfully composed of creamy white and rich fuchsia blooms, occupies the foreground against a crisp white studio backdrop, every detail rendered with florist's care. Close inspection reveals many lilies in various phases of bloom: wide, trumpet-shaped flowers display satiny petals and prominent stamens tipped with fine anthers, while several elongated buds remain tightly closed at the top and edges, conveying freshness and longevity. The white lilies are a soft, warm off-white with hints of pale yellow or green where the petals meet the throat; the pink-to-magenta lilies have a velvety surface, often showing lighter veins or a creamy central wash that adds dimensionality. Sprays of dark green, lance-like leaves thread through the bouquet, providing a strong, natural counterpoint and structural rhythm. The arrangement is presented in a plain, transparent glass vase centred at the bottom, the clear water and trimmed stems visible and reinforcing the impression of careful preparation and immediate delivery. The even, bright light accentuates petal texture and colour depth, evoking a fresh morning in Soho near Berwick Street Market and Wardour Street, where seasonal blooms arrive daily. The faint, sweet fragrance one imagines suggests spring mornings and quiet celebrations. Prepared by Soho Florist for local delivery across Soho and nearby neighbourhoods, this bouquet reads as both luxurious and approachable - perfect for anniversaries, Mother's Day, or to brighten a home or office - and reflects the confident craftsmanship of a trusted local florist.
MARVELOUS BLOOMS
£63.00
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Rich and vibrant, this hand-styled arrangement balances exuberance with refined detail: bold magenta Gerbera daisies dominate the view, their broad, flat petals and dark centres radiating an energetic warmth that immediately lifts the composition. Interspersed are creamy white roses, their petals layered like soft porcelain shells, bringing a peaceful, romantic note that tempers the Gerberas' brightness. Deep purple Alstroemeria-Peruvian lilies with delicate speckles and trumpet-like forms-thread through the bouquet to add complexity and a whisper of exotic texture. Lush green foliage, including both broad, glossy leaves and narrower, architectural blades, gives the bouquet its full, rounded contour and a living, verdant backdrop that enhances every hue. The arrangement sits against a clean white field with the suggestion of a clear glass vase at the bottom, a minimal anchor that keeps attention on the flowers' fresh colour and form. As a florist in Soho I picture this on a café table off Frith Street or as a welcome on an Oxford Street mantel, its scent faintly floral and its look perfectly suited to celebratory gestures, anniversary tables or thoughtful sympathy. Prepared with professional care and an eye for balance, the bouquet reads equally well for contemporary home styling or as a bright, considered gift. Available from Soho Florist for local delivery across Soho and nearby streets, it captures a mood that is both joyful and quietly elegant-an invitation to pause and smile.
MESMERIZING HARMONY
£49.00
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In this image, a beautifully crafted bouquet of red and white flowers rises from a clear glass vase, set against a bright white background that feels reminiscent of a Soho gallery wall. The arrangement is compact and dome-shaped, overflowing with deep red roses whose petals curl inward in precise spirals, giving a sense of luxury and timeless romance. Interlaced with them are generous red carnations, their intricate, ruffled petals forming soft mounds of colour that introduce movement and a sense of plush fullness. Threaded throughout the red blooms is an airy veil of white baby's breath, the tiny clustered flowers catching the light and creating a delicate mist that softens the boldness of the crimson tones. Fresh green foliage frames everything: glossy rose leaves and round, silvery eucalyptus leaves appear at different heights, adding a layered, natural structure and a cool, contemporary feel that suits the creative streets around Old Compton Street and Greek Street. The transparent vase, modest and slightly flared, contains clear water and sharply cut stems, clearly visible and neatly arranged, hinting at the care and professional technique that a Soho florist brings to each piece. The lighting is even and clean, with no distractions, so the viewer's attention rests entirely on the interplay of red, white, and green, and the bouquet's gentle suggestion of fragrance and warmth. Emotionally, the arrangement feels like a quiet yet confident declaration-perfect for sending love to a partner living off Berwick Street, celebrating a special evening in a central London apartment, or brightening a stylish office where a touch of romance and colour is very welcome.
MY SWEETHEART
£65.00
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Against a clean white backdrop, this bouquet looks like a sculpted piece of floral art, the kind you might see displayed in a boutique just off Carnaby Street. Several open pink roses form the heart of the arrangement, their velvety petals unfurling in gentle curves that evoke softness, romance, and thoughtful intention. Surrounding them, vivid yellow gerbera daisies with dark, almost chocolate-coloured centres bring a playful, graphic punch, echoing the bright lights and creative energy that define Soho. Tall stems of deep blue delphiniums rise elegantly through the design, each carrying many small florets that create a rich vertical line of cool colour, balancing the warmth of the roses and gerberas below. The bouquet is densely framed by an array of green foliage: feathery fern fronds soften the outline and add a slightly wild, botanical feel, while compact tufts of bright green filler foliage create a cushioned, moss-like layer within the design, enhancing its fullness. Around the lower half, broad, glossy leaves are wrapped into smooth arcs, some flecked with lighter green striations that catch the light in subtle highlights, forming a modern collar that gives the bouquet its clean, urban silhouette. Delicate, slender stems topped with small green buds extend above the main flowers, lending an airy, just-picked freshness, as though the bouquet had been gathered from a hidden rooftop garden in Soho. The natural stems at the base are neatly aligned and tied with a pale wrap and simple knot, showcasing the hand-tied style and making the bouquet appear ready for same-day flower delivery around Soho and neighbouring streets. The mood is upbeat and contemporary, ideal for celebrations, congratulations, or bringing a little West End brightness indoors.
NATURAL POETRY
£60.00
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Set against a bright white background like the wall of a minimalist Soho studio, this hand-tied bouquet appears both luxurious and modern, the colours and forms sharply defined. At the centre sit generous garden roses in shades of blush pink and dusty mauve, their petals unfolding in full, rounded spirals that suggest timeless romance amid the city buzz. Surrounding them are ruffled carnations, their layered petals softly transitioning from creamy, almost porcelain centres to deeper blush, rose, and plum edges, creating a plush halo of texture. Striking through this softness are rich indigo and royal blue flowers, including sleek, budded forms reminiscent of tulips and a commanding royal blue anemone near the lower front, its dark, nearly black eye adding bold contrast. Threads of pale lavender and lilac stock arc gently upwards, each slender stem studded with tiny flowers, introducing height, delicacy, and the idea of a light, sweet scent drifting through a Soho apartment. These blooms are nestled in a generous collar of foliage: deeper green leaves providing depth and structure, while rounded, silvery eucalyptus in soft grey-green tones softens the silhouette and hints at a cool, aromatic freshness. At the base, the green stems are bunched together and clearly visible, tied in a careful spiral that speaks to skilled, hands-on floristry. The overall effect is of a contemporary yet romantic bouquet, ideal for a birthday drink on Greek Street, an intimate anniversary dinner near Soho Square, or a thoughtful thank-you sent to a creative studio off Berwick Street, capturing both elegance and urban charm.
NOBLE BEAUTY
£67.00
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In this softly lit scene, a rounded bouquet of about a dozen creamy white roses is gathered with generous sprays of pale lavender statice, displayed in a tall, clear glass cylinder vase. The roses are the stars of the composition, each bloom at that perfect stage between bud and full flower, with outer petals gently curling back to reveal layered, velvety hearts in tones of ivory and warm cream. Between the roses, filigreed clouds of lilac statice float like a fine mist, their numerous tiny, papery blossoms adding intricate texture and a subtle wash of colour that never overwhelms the quiet elegance of the white blooms. The stems, visible through the crystal-clear vase, are cut cleanly and arranged with care, fanning slightly in the fresh water so you can almost imagine the cool touch of the glass if it were set on a polished Soho windowsill. The vase rests on a smooth white surface that reflects the natural daylight pouring in from an unseen window, a light much like the soft brightness that filters into a townhouse near Greek Street or a calm studio space off Dean Street. The background is deliberately blurred, with no distinct objects visible, so all attention remains on the bouquet's gentle interplay of texture and tone. There is a sense of refined simplicity, as if the floral designer wanted to create something that could suit both a tender condolence gesture and a gracious anniversary surprise. The overall feeling is one of serene sophistication and unforced beauty, the kind of arrangement a local Soho florist might recommend when someone wishes to send a thoughtful message without saying too many words.
PEARL MEMORIES
£60.00
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Captured against a pure white background, this bouquet feels like a burst of soft colour and texture, echoing the creative spirit of Soho. Two generous domes of blush pink hydrangea form the heart of the arrangement, their myriad petite petals overlapping closely to create a billowy, plush surface that draws the eye. Threaded through these central blooms are light pink roses, some fully opened to reveal their intricate spiral centres and velvety, layered petals, others still in smooth, tapered buds that promise to relax and open over the next few days. Between the hydrangeas and roses, slender bell-shaped blossoms in pastel lavender and gentle purple, reminiscent of campanula, rise and dip, adding airy vertical lines and a soft, whimsical outline. Deeper notes arrive in the form of tiny clusters of fuchsia and dark pink filler flowers, perhaps waxflower or phlox-like sprays, which bring delicate detail and a hint of wild meadow charm to the otherwise polished composition. Lush green foliage curls and fans throughout the design, with smooth leaves and a few budding stems reinforcing the bouquet's freshness, as if it has just been arranged in a local Soho studio near Berwick Street Market. The stems are visible at the base, gathered neatly and tied, ready to drop into a favourite vase in a loft apartment off Wardour Street or on a desk in a creative office near Oxford Circus. The overall mood is tender, joyful, and quietly luxurious, making this bouquet ideal for same-day flower delivery in Soho when you want to express affection, gratitude, or heartfelt congratulations.
PINK CASHMERE
£59.00
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A lush, carefully composed bouquet of mixed flowers sits in a compact clear glass vase, its textured surface catching the gentle daylight that spills across a clean white background reminiscent of a light-filled window above a Soho sidestreet. At the heart of the arrangement, oversized gerbera daisies in intense shades of fuchsia and magenta command attention, their dark, almost velvety centres forming dramatic focal points that feel both playful and confident. Around them, richly patterned chrysanthemums display petals tipped in deep purple that gradually fade into crisp white, their bright yellow centres echoing tiny bursts of sunshine. Between these bolder blooms, creamy white roses are tucked at varying stages of opening, some fully unfurled and others still in bud, contributing a quiet, timeless elegance that softens the stronger colours. Airy stems of white baby's breath drift through the design, adding frothy texture and a sense of lightness above the glossy dark green leaves that frame the base and give the bouquet depth. The squat, jar-like vase is cinched with a loop of rustic twine tied in a simple bow, and from it hangs a neat white gift tag, decorated with a soft pink floral motif and a touch of script, hinting at a personal message written for someone special in central London. The flowers appear freshly arranged, their petals plump and vibrant, as though the bouquet has just been set down on a windowsill in a Soho loft or café, bringing an instant feeling of celebration, warmth, and everyday luxury to the space.
PINK SWEETNESS
£55.00
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Seen from a top-down perspective, this richly textured fall bouquet feels like a small, hand-gathered harvest from the markets around Berwick Street. The design is dominated by large, fully opened roses whose petals flow from warm, soft peach at the heart into vibrant coral and then to a deep, rust-tinged orange at the outermost edges; their velvety surfaces form a soft, tactile landscape. Between these principal blooms sit tight clusters of Hypericum berries-brilliant lime-green spheres alongside pale cream-yellow beads-that create a lively, jewel-like counterpoint and a pleasing rhythm across the circle. Patches of Green Trick dianthus contribute a dense, mossy texture, their fuzzy, almost succulent heads bringing an unexpected greenery that feels both contemporary and earthy. Richly coloured, lobed leaves in deep burgundy and burnt orange are positioned to punctuate the composition, grounding the bright roses while mimicking the palette of late-season trees around Carnaby Street and Oxford Street. Soft, glossy foliage fills the remaining spaces, giving the bouquet a full, generous silhouette. The overall impression is tactile and warm: velvety petals, glossy berries, and mossy green tufts under diffuse daylight. Crafted with the sensibility of a local West End florist and available for neighbourhood delivery, the arrangement is well suited as a Thanksgiving centrepiece, a cosy gift for a friend, or a thoughtful seasonal accent to lift a flat or small shopfront. Soho Florist's hand in the composition shows in the balanced colour transitions and careful placement of texture.
PUMPKIN PIE
£64.50
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A vibrant trio of fuchsia Gerbera daisies commands the centre of this bouquet, each bloom layered with numerous narrow petals and a deep, almost black centre that gives lively contrast to the composition. Intertwined are delicate lavender-pink roses, their petals still gently furled in the earliest phase of opening, offering a tender, romantic counterpoint to the Gerberas' exuberance. Sprays of purple statice punctuate the grouping, adding an airy, meadow-like texture and a cool violet note against the warm pinks. Broad, glossy leaves - the sort of salal or eucalyptus we use often at Soho Florist - form a verdant backdrop, giving the bouquet body and a freshly cut garden aroma. The stems are arranged to sit in a clear glass vase, with the top rim visible, signalling this piece is prepared for display right away. The presentation is consciously curated: a soft matte pale-pink tissue wraps the inner layer, while an outer veil of sheer, crinkled fuchsia-pink cellophane imparts a gentle shine and completes the pink palette. The wrapping folds are precise, suggesting careful hands and attention to detail. In soft morning light the petals take on a satiny sheen; the scent is subtle - roses leading with a warm floral note and gerberas adding a light, green sweetness, the eucalyptus brushing through with a crispness. Thoughtfully suited to birthdays, anniversaries, or Mother's Day, this bouquet reads as an uplifting, intimate gift ready for same-day delivery across Soho, Carnaby Street, and the wider West End from sohoflorist.org.uk.
SORBET
£49.00
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In this image, a vibrant, rounded bouquet of mixed flowers rises confidently from a simple white cube-shaped box, set against an all-white background that feels as bright as a gallery wall in Soho. The composition is lush and compact, with every stem carefully placed to create a soft, dome-like silhouette. Cheerful yellow chrysanthemums and sprays of small, tightly wound yellow roses dominate the centre, their many overlapping petals forming a glowing, sunlit mass. Nestled between them are white daisy-style chrysanthemums with neat green centres and larger, fluffier white mums, their crisp petals offering a cool contrast and ensuring the yellow doesn't overwhelm the eye. Running through the design are bold fuchsia and magenta chrysanthemums, arranged in clusters that bring a burst of rich colour reminiscent of neon signs along Old Compton Street, some blooms showing lighter pink highlights on their outer petals. Here and there, delicate pink and yellow rosebuds peek shyly from between the larger heads, hinting at blooms just about to open and adding a soft, romantic undercurrent. The entire arrangement is supported by dark, glossy green foliage that emerges at the base and between blossoms, grounding the palette and giving a fresh, garden-grown feel. The white box container is smooth and modern, serving as both vase and gift box, ideal for placing directly onto a café table near Soho Square or a creative workspace off Wardour Street. Together, the colours, textures, and shapes convey a sense of accessible luxury, perfect for an everyday "thinking of you" or a cheerful birthday surprise delivered locally.
SPARKLING EYES
£50.00
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A lavish cluster of fresh white lilies, expertly arranged to read as both abundant and serene, claims the visual field. Each bloom is comprised of several layers of smooth, pearly-white petals that unfurl with a soft, graceful curvature; toward each flower's throat a pale cream or green tint adds subtle depth. From the centre of many open blossoms emerge elegant, elongated stamens - pale greenish-yellow filaments topped with warm brown anthers - providing delicate, sculptural contrast against the bright petals. Sprays of deep green, glossy leaves weave between the flowers, their lance-shaped forms contributing volume and a living backdrop that accentuates the lilies' clarity. The stems are visible through the transparent glass vase, its gently flaring neck and solid base catching reflected light, and the clear water inside emphasizes the bouquet's fresh-cut vitality. The composition sits against an immaculate white background, allowing every petal edge, vein, and shadow to be read with precision. There is a quiet perfume suggested by the imagery, a soft, reassuring scent that could fill a small flat off Carnaby Street or a sitting room near Shaftesbury Avenue. As a local touch, this bouquet is the kind of arrangement Soho Florist prepares for funerals at neighbouring churches or for understated table displays during private gatherings in the area. The overall mood balances purity and comfort - ideal for condolences, elegant home décor, or a thoughtful gift that conveys deep respect and calm.
STRIKING BEAUTY
£65.00
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Against a refined white backdrop, a lively bouquet of Gerbera daisies blazes forth-embodying the creative energy and colour that define Soho's Charing Cross Road, bustling galleries, and intimate cafés. Warm yellow, cheerful orange, and dramatic magenta blossoms encircle the vase's opening, each flower showcasing a velvety dark centre that draws focus and depth, much like a spotlight in a theatre. Lush green leaves are artfully nestled among the petals, providing sculptural volume and a hint of the greenery found in local squares. The bouquet is elegantly wrapped with rustic brown kraft paper, adding a tactile, hand-finished quality, before being enveloped in a protective, glistening clear cellophane wrapping-classic touches that speak to Soho Florist's artisan approach. The vase's transparent glass body allows a full view of the stems, immersed in fresh, clean water, their upright alignment an expression of vitality and care. Tied decoratively with twine, a small white gift tag adorned with the illustrative touch of a single red rose motif sways gently, reminiscent of personal touches found in bespoke Soho gifts. The composition suggests a sense of celebration, creativity, and meaningful gesture, perfectly suited to birthdays, congratulatory events, or adding vibrant beauty to a Soho flat or gallery space.
SUNNY GARDEN
£49.00
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An opulent cluster of yellow-and-orange roses fills the centre of the image, framed by a pure white background that makes the colours appear almost luminous. About a dozen blooms are tightly grouped in a rounded, hand-tied form, each rose fully open and showing layers of gently curving petals. At the heart of every flower, the colour begins as a soft, clear yellow, gradually flowing into burnt gold and warm apricot before settling into vibrant tangerine and flame orange around the outer edges. A faint red-orange wash touches a few of the petal tips, giving the bouquet a subtle, fiery accent that feels at home in lively Soho streets near Old Compton Street. The petals appear velvety and substantial, overlapping in a way that creates a plush, ruffled surface, like a rich textile. Interspersed among the blooms, deep green leaves with a light sheen and clearly defined midribs add cool contrast and structure, emphasising the brightness of the roses. The stems below are neatly aligned, cut short and wrapped together in a compact bundle, suggesting a bouquet prepared for quick delivery to a nearby office or loft near Wardour Street. The light is bright yet diffuse, casting almost no shadow and highlighting every fold, curve, and gradient in the petals. The mood of the arrangement is joyful and encouraging, suited to sending congratulations, marking an anniversary, or simply bringing a burst of colour to a Soho home or creative studio in central London.
SUNRISE
£60.00
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Set against a pure white background, a rustic yet polished flower basket overflows with fresh white and green blooms, echoing the blend of tradition and creativity found in Soho's narrow streets and hidden courtyards. The basket is made from light-coloured wicker, each strand clearly visible, giving it a tactile, handmade feel. Its handle curves gently over the arrangement, forming a natural frame. At the base, a red and white gingham ribbon is tied into a carefully shaped bow, its checked pattern adding a pop of cheerful colour reminiscent of a café tablecloth on nearby Berwick Street. Emerging from the centre are numerous tall lily buds, sheathed in pale green with tips that blush into creamy white, some just beginning to crack open and reveal delicate petals. Between them, open white gerbera daisies with dark, contrasting centres stand like small round spotlights, adding clarity and focus. Soft lisianthus in shades of white and hints of pale green weave throughout, their ruffled edges and layered petals giving the bouquet a romantic, almost cloud-like volume. A sleek white calla lily extends from one side, its smooth, trumpet-shaped bloom adding a contemporary, almost gallery-like elegance suitable for a studio near Greek Street. Smaller, finely textured white and green chrysanthemum-like flowers occupy the spaces in between, filling the arrangement and enhancing its three-dimensional structure. Surrounding the flowers is an abundant mix of greenery: rounded blue-green eucalyptus leaves, variegated greens lined with cream, and broad, deep-green foliage that anchors the lighter tones. The arrangement feels calm and refined, yet full of life, making it an ideal anniversary gift for a couple living around Soho, a thoughtful gesture for a colleague in a nearby office, or a serene accent to offset the buzz of Central London life.
SWEET MOMENTS BASKET
£65.00
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