Soho "I'M SORRY" Flowers by Soho Florist

Sometimes the right words are hard to find - that's where a heartfelt bouquet from Soho Florist can gently say, "I'm sorry." From our studio tucked between the buzz of Carnaby Street, the lights of Piccadilly Circus and the theatres off Shaftesbury Avenue, we handcraft apology flowers that feel sincere, personal, and beautifully thoughtful.

Every one of our "I'm sorry" bouquets is designed by an experienced local florist, using fresh seasonal stems chosen for softness and warmth - think elegant roses, calming lisianthus and delicate eucalyptus. Whether you're sending to a home in Soho, an office in Covent Garden, or a restaurant in Fitzrovia, we make it easy to order online with reliable same-day delivery available until 3 PM.

  • Handcrafted apology flowers created in Soho on the same day you order
  • Thoughtfully wrapped and delivered with your personal message
  • Local delivery across Soho, Covent Garden, Fitzrovia and nearby areas

As a trusted neighbourhood florist, we understand that these are sensitive moments. Our small, friendly team carefully checks every design before it leaves our Soho workshop, so your gesture of apology arrives looking its best.

Order online today for beautifully made "I'm sorry" flowers from Soho Florist, and let a fresh, thoughtfully designed bouquet help you say what matters most.

“I'M SORRY” FLOWERS
MAKE A WISH GRAND
MAKE A WISH
£60.00
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MY ONLY
MY ONLY
£70.00
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The soul of Soho is captured in this bouquet's playful yet refined contrasts, curated by passionate local florists. Centered within a rounded, crystal-clear vase, plump carnations in striking shades of crimson, soft shell pink, and velvety white bloom in tight, joyful harmony. Each ruffled layer is a testament to careful craftsmanship, the blooms radiating a contemporary spirit that echoes the vibrancy of nearby Carnaby Street. Around them, fine sprays of snowy gypsophila drift like delicate city mist, adding a dreamy softness that mellows the arrangement's exuberant energy. Meticulously roped into a lush, almost spherical cluster, these flowers suggest moments of spontaneous Soho celebration-raised glasses, heartfelt toasts, and affectionate reunions. Submerged stems lend a sense of renewal and rootedness, much like the neighborhood's ever-changing artistic pulse. With its fresh cut appearance and luminous presentation, this bouquet is an ideal choice for heartfelt occasions: a birthday in a Greek Street flat, a thank you across Frith Street, or simply as a vibrant decorative flourish that brings Soho's lively character indoors. Each detail invites you to experience a tactile joy, balancing boldness with refined grace and echoing the city's own rhythm.
WARM WISHES
£55.00
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HOPELESS ROMANTIC
HOPELESS ROMANTIC
£65.00
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Flooded with the lively ambiance unique to Soho, this bouquet radiates understated elegance from its resting place in a transparent glass vase, perhaps perched on a windowsill overlooking Greek Street. The centerpiece-a cluster of lush red roses-exudes warmth and sophistication, their velvety textures softened by the luminous white petals of gerbera daisies accented with brown, coffee-hued centers. Threaded delicately are buds and blossoms of soft lavender lisianthus, their forms gently unfolding and lending the bouquet a sense of ongoing promise. Fluffy white filler blooms provide a featherlike touch, enhancing the composition's fullness and lightness. Outward-reaching eucalyptus with silvery-green leaves brings coolness and gentle fragrance, echoing the breezy mornings in local Soho parks. The base is cradled by deep green, sculptural leaves, adding both polish and a grounding sense of lushness. Stems, visible and fresh beneath the water, highlight the bouquet's authenticity. Perfect for marking sentimental moments, a gesture of comfort, or bringing subtle luxury to a Soho apartment, this arrangement is a celebration of local craftsmanship and style-available for same-day delivery throughout Soho.
VANITY FAIR
£50.00
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When designing an arrangement for a Soho client, I strive for artistry layered with sentiment, much like the district's blend of heritage and modern vibrancy. Here, the bouquet of roses takes centre stage, each flower unfolding a dramatic interplay of orange, coral, and salmon tones, their hearts brushed with subtle creams or yellows that fade to richer pink edges. These hues recall the lively storefronts and twilit skies over Old Compton Street, crafting a sense of dynamic movement and warmth. Sleek, dark green foliage-perhaps eucalyptus or glossy salal-frames the composition like the hidden courtyards of Soho, lending freshness and elegant contrast without overshadowing the flowers' brilliance. Nestled nearby is a chic Thorntons Orange Crisp pouch, its creamy exterior and stylish typography pairing perfectly with Soho's reputation for taste and refinement. The illustration and product promise layers of citrus, crisp wafer, and decadent chocolate. Two freshly unwrapped truffles, their dark milk chocolate shells gleaming, invite the viewer to succumb to a moment of sweet indulgence. This arrangement, ideal for life's milestones or spontaneous tokens of appreciation, embodies the spirit of Soho-creative and heartfelt, confident yet inviting. It is a sensory feast designed not simply for the eyes but for memory and delight, ready to be delivered with care to homes and businesses across this iconic London neighbourhood.
SWEET SERENADE
£89.00
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Radiating the spirit of Soho, this lush arrangement feels as if it brings the city's creative energy right into your living space. Rich sunflowers capture attention from the start-their burnished golds and warm browns evoking a sunlit day on Greek Street. Surrounding them, yellow garden roses gently unwind, each blossom layered with velvety petals, reminiscent of the delicate desserts in local patisseries. Glossy, bright red Hypericum berries are dotted playfully throughout, like sparkling lights along Old Compton Street, adding a sense of joy and visual rhythm. Lush greenery, with wisps of feathery ferns, slender flower spikes, and airy solidago, encircle the arrangement, bringing texture and softness that hints at the pockets of green scattered throughout Soho. Eucalyptus leaves lend cool highlights and a whiff of freshness. The crystal-clear, round glass vase cradles this festival of colours, showing off the tangle of stems and the pristine water within. Imagine the subtle scent rising from the arrangement-a breath of nature amid the rhythm of city life-making this bouquet ideal for Soho celebrations, milestone deliveries, or adding a sunlit highlight to an urban home. The mastery of Soho Florist shines in the careful interplay of hues, forms, and textures, each detail crafted with the locality's flair for vibrancy and style.
SUNNY FIELDS
£70.00
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LOVE
LOVE & PASSION
£65.00
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FAIRYTALE BLISS
FAIRYTALE BLISS
£60.00
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LIKE A ROYAL
LIKE A ROYAL
£85.00
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AMALFI LOVE
AMALFI LOVE
£59.00
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AMAZON SANGRIA
AMAZON SANGRIA
£50.00
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AMOUR
AMOUR
£50.00
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BRIGHT KISS
BRIGHT KISS
£55.00
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This carefully lit studio scene captures a romantic gift ensemble that looks ready to be dispatched from a busy Soho flower shop to a loved one elsewhere in the city. On the left, a simple, straight-sided clear glass vase holds a lavish bouquet of twelve deep crimson roses. The roses are in various stages of full bloom: some are wide open, revealing intricate spirals of velvety petals, while others remain slightly cupped, promising more to unfold. The colour is a rich, wine-red that deepens at the heart of each bloom and softens towards the petal edges. Threaded throughout are feathery sprays of white baby's breath, their tiny, cloud-like clusters giving a light, almost ethereal contrast to the drama of the roses. The stems, seen clearly through the transparent vase, cross and curve in a way that suggests a florist's intuitive touch, creating a natural rhythm rather than a rigid framework. To the right of the arrangement sits a medium-sized teddy bear in soft light brown plush. The bear's fur appears fluffy and inviting, its rounded shape and relaxed posture adding warmth to the composition. Small dark button eyes, a tidy embroidered nose, and a gentle stitched smile create a friendly, reassuring expression, while a dark brown bow at its neck gives a slight sense of occasion, as if dressed up for a special date. The whole image suggests romance and thoughtfulness: the kind of gift someone might send from Soho to a partner in Fitzrovia, a birthday surprise for a colleague near Oxford Circus, or an anniversary gesture delivered to a tucked-away flat off Wardour Street, carrying the spirit of the neighbourhood's creativity and intimacy.
FOREVER & TEDDY BEAR
£80.00
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Fresh Flowers with Next Day Delivery
FRESH BLOSSOM
£64.50
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IN THE STARS
IN THE STARS
£60.00
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LIME ZEST
LIME ZEST
£50.00
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MARVELOUS BLOOMS
MARVELOUS BLOOMS
£63.00
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AUTUMN SUNRISE
NATURAL POETRY
£60.00
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PINK CASHMERE
PINK CASHMERE
£59.00
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SPRING CHARM
SPRING CHARM
£57.00
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STRIKING BEAUTY
STRIKING BEAUTY
£65.00
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VIBRANT DELIGHT
VIBRANT DELIGHT
£60.00
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WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
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WILD AT HEART 2
WILD AT HEART
£59.00
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Imagine holding this sumptuous Soho arrangement in your arms: the plush, vivid reds of fresh chrysanthemums and roses invite close admiration, while creamy apricot and peach accents shimmer with warmth much like the evening glow on Dean Street. Whispers of gypsophila drift among the blossoms, soft and light as a morning mist over Soho Market. Each flower and stem is carefully selected, settled in clear water to promise enduring vibrancy-whether as a table centrepiece for a celebratory dinner in the West End, a birthday bouquet, or a shared moment in a private Soho alcove. The scent of roses mingles gently with hints of green foliage, creating a lively perfume that stirs the senses as if echoing the rhythm of Soho's lively streets. Every aspect, from the smooth velvet petals to the tender, uplifting fragrance, tells a story of care, joy, and artistry-making this bouquet an ideal choice for any occasion where the distinct Soho spirit and a touch of floral luxury are desired.
WONDROUS BLOOMS
£50.00
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YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
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