Soho Florist Choice - Fresh Local Bouquets, Handcrafted Daily

At Soho Florist, our Florist Choice bouquets are where our creativity truly shines. Each design is handcrafted in the heart of Soho, moments from Carnaby Street, Wardour Street and the buzz of Oxford Street, using the freshest seasonal flowers delivered to our workbench every morning.

When you choose Florist Choice, you trust our experienced local florist team to pick the best stems of the day - perfect for birthdays, thank-yous, or just-because moments. We carefully blend colour, texture and scent so your bouquets arrive looking natural, modern and full of character, just like Soho itself.

We offer reliable same-day delivery across Soho and nearby areas including:

  • Covent Garden
  • Fitzrovia
  • Mayfair

Place your order online before 3 PM for swift same-day delivery to homes, offices, restaurants and studios throughout central London. Every arrangement is aqua-packed for freshness and presented with care, so it arrives ready to enjoy.

As an established local florist, we've spent years creating flowers for Soho's shops, creative agencies, galleries and neighbourhood regulars. If you'd like something extra-personal, add a note at checkout and our skilled florists will tailor your Florist Choice bouquet to suit their style, occasion and setting.

Let Soho Florist turn today's best seasonal flowers into a one-of-a-kind surprise, crafted just around the corner.

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FLORIST CHOICE FLOWERS
From a slightly more intimate angle, this Florist CHOICE bouquet unfolds like a living poem, photographed with a soft focus that lets each petal breathe. The arrangement centers on fully opened light pink garden roses with white anemones that reveal nearly black centers, paired with delicate white-tinged roses. A crisp counterpoint comes from blue eryngium thistles, their architectural spikes adding modern edge. The pastel palette stays refined-creamy whites, blush pinks, and hints of lavender-seasoned with lush greenery: eucalyptus-like leaves and darker burgundy foliage that provide depth and warmth. The bouquet feels carefully curated for a wedding, anniversary, or elegant home display. A semi-transparent white box sits in the middle, bearing Florist CHOICE in graceful script and the price ?200 in bold white numerals, guiding the eye to the design's value. The background blur suggests an outdoor display near Soho's Kingly Street or Broadwick Street, anchoring the piece in the West End's creative rhythm. The arrangement reads as premium, with thoughtful stem placement and a loose, natural balance that stays fresh from delivery to reception. For customers seeking reliability and style, this bouquet is ideal for same-day delivery across Soho, Fitzrovia, and the surrounding districts, helping conversations and celebrations begin with a touch of London romance.
FLORIST CHOICE £200
£200.00
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In this bespoke bouquet, the eye is drawn to a serene play of cream and pale pink, with soft petals and cloud-like fullness resting among structured greenery. Creamy garden roses, peonies, or ranunculus mingle with lisianthus and campanula, while tiny waxflower clusters provide delicate warmth. Eucalyptus leaves, silvery-green and crisp, ground the design, complemented by olive sprigs for a touch of Mediterranean charm and small pale-green berries that catch the light. The center bears a darker green, almost purplish ornamental kale or a sculptural succulent-an unexpected contemporary focal point. A white frame sits over the arrangement, displaying Florist Choice with Florist in a white script and CHOICE in uppercase sans serif, and the price ?300 in bold white. The soft, diffused lighting lends a quiet sophistication, as though the bouquet were bathed in morning sun at a chic Soho corner cafe. This image speaks of studied harmony and the florist's confident touch, a gift that melts into a grand occasion or a thoughtful gesture that will linger in a home. For locals around Soho, this bouquet would be perfect for anniversaries, apologies, or celebrations, with reliable delivery across nearby streets and into Covent Garden.
FLORIST CHOICE £300
£300.00
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An enchanting, richly detailed bouquet speaks with the quiet confidence of Soho craft. Creamy roses mingle with garden roses in pale pinky peach and soft ivory, while deeper mauves ripple through the arrangement, punctuated by lively bursts of fuchsia and burgundy. Ruffled peach ranunculus weave among the blooms, and white chrysanthemums add textural sparkle with their slender petals. Tiny white filler flowers, like gypsophila, hover between stems, and branching sprays of brown-red twigs lend a touch of woodland architecture. The bouquet is generously surrounded by eucalyptus and other silvery-green foliage, giving a modern, natural backdrop that enhances the garden-like glow. The mood is romantic, refined, and a touch bohemian-perfect for a wedding, an anniversary gift, or a luxury celebration. In the centre, a crisp white square overlay frames the bouquet, with Florist in flowing white script and CHOICE in uppercase beneath, followed by a large, bold £150 price. The soft background hints at a sunlit studio or delicate fabric, keeping the focus on texture, scent, and presence of the blooms. For delivery across Soho-from Seven Dials to the lanes near Carnaby Street and beyond-this design speaks of freshness, reliability, and the everyday elegance Soho Florist offers, making it a thoughtful choice for those seeking an artisan bouquet that feels both contemporary and timeless.
FLORIST CHOICE £150
£150.00
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There is a calm, English-garden sensibility woven through this loose, hand-tied bouquet, shown here in soft, even daylight that emphasises scent and texture as much as colour. Soft blush roses form the heart of the arrangement, their layered petals opening like small, gentle clouds, while tiny white filler flowers drift between stems and give a sense of air and movement. Bright white berries punctuate the palette with a crisp, clean brightness, creating small points of contrast against the warmer pinks. Dusty, rounded eucalyptus leaves spread in cool, blue-green fans, their smooth surfaces and subtle scent providing a soothing counterpoint to the velvet of the roses. Deeper pink and burgundy accents add dimension, and a few taller, slender spikes add vertical rhythm so the bouquet reads as both lush and lively. The stems are finished with a cream ribbon tied simply, suggesting a bespoke piece gathered as if from a local cutting garden. Imagine receiving this arrangement delivered across Soho Square or carried from a studio near Berwick Street Market-its quiet confidence makes it equally suited to marking a milestone, offering thanks, or bringing calm on a grey morning. With every stem placed with intention, the bouquet has a tactile tension between soft petals and refreshing greenery, a reminder of skilled floral craft practiced locally. The overall impression is understated joy: refined but relaxed, fragrant in eucalyptus-tinged notes, and wholly approachable as a fresh seasonal gift or a soothing addition to a home.
FLORIST CHOICE £50
£50.00
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This intimate, textured bouquet reads like a small, fragrant garden gathered for someone you love - a design I'd wrap and send from Soho Florist for moments that matter. Dominating the composition is a sumptuous, near-black burgundy dahlia whose velveteen petals form a dramatic centre; surrounding it are generous garden roses in warm peach and soft cream, each blossom unfurling in layered, tactile curls that suggest classic romance. Interspersed for contrast are steel-blue eryngium thistles, their spiky, thistle heads adding unexpected, modern structure and cool colour that plays against the roses' honeyed tones. Tiny clusters of pale green to white hypericum berries add a dewy, dotted texture, while varied foliage - eucalyptus with its grey-green shimmer alongside deeper glossy leaves - gives the bouquet a loose, natural silhouette and a faint aromatic lift. The photograph's light is gentle and directional, catching the dahlia's velvety shadows and the roses' translucent petal edges to emphasise depth and craftsmanship. Overlaid at the centre is a white square frame with rounded corners; within it, white lettering in a flowing script reads "Florist," followed by a small uppercase "CHOICE," and the bold price "?60" beneath - a tasteful label that sits harmoniously over the blooms. This arrangement feels suited to intimate weddings, thoughtful congratulations, or as a handcrafted surprise delivered across Dean Street and the surrounding Soho neighbourhood, promising both visual drama and a soft, lingering scent.
FLORIST CHOICE £60
£60.00
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An intimate, overhead view of a carefully curated Florist Choice bouquet, captured in warm morning light that accentuates the subtle pastel spectrum of the blooms. Large, generous roses command the frame in shades of blush pink, creamy ivory and delicate peach, their rounded petals unfurling with a soft, tactile appeal; muted lavender and dusty mauve roses sit nearby, lending a cool, sophisticated counterpoint. Interlaced among the roses are clouds of tiny white filler flowers and pale pink waxflower clusters, their tiny faces creating a gentle, airy texture, while small pink berries and fine seeded stems add a quiet, botanical intricacy. Pale, dried grasses and cream-coloured seed pods peek through, lending a tasteful rustic note and a pleasing contrast in texture to the fresh petals. Broad eucalyptus leaves with their characteristic silvery-green tone braid through the bouquet, grounding the composition and offering a fresh, minty-scented lift. Centered over the composition is a neat white rectangular frame containing the promotional text - the script proclaims Florist Choice, the word CHOICE appears in a small sans-serif uppercase beneath it, and the price ?70 is shown in strong white numerals - clearly communicating the curated offering. The overall impression is one of romantic restraint and artisanal skill: a luxurious, hand-picked arrangement that suggests gentle celebration, sympathy or a refined 'just because' gift, ready for thoughtful delivery across Soho, from Carnaby Street to Soho Square, and designed to comfort, delight and feel unmistakably bespoke.
FLORIST CHOICE £70
£70.00
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This image shows a luxuriant, hand-tied bouquet chosen by the florist, presented as a harmonious study in pastels and deep tones. Dominant, full-petalled pink garden roses create a soft, theatrical centrepiece, their ruffled edges like silk; around them, plum-toned hellebore-like blooms and darker magenta textural flowers provide depth and an autumnal richness. Striped pale purple and white sweet peas trail delicately between stems, offering a translucent, almost fragrant finish, while peach and coral ranunculus introduce warm, concentric layers that catch the light. Creamy white accent blooms lift the palette, and the varied greenery - narrow viney shoots mixed with broader green leaves - breathes life into the bouquet and reinforces a garden-gathered silhouette. A white rectangular overlay sits centrally over the arrangement with the phrase "Florist Choice" scripted across the blooms, the smaller word "CHOICE" in neat uppercase beneath, and a bold "?100" at the base of the frame, signaling the florist-selected price tier. The bouquet is being held at the bottom by a person whose hands and faint pale sleeve are visible against a softly blurred background, under gentle daylight that highlights petal texture and fresh stems. The photograph reads as a crafted offering from a skilled florist - seasonal, tactile, and thoughtful - intended for meaningful moments such as birthdays, congratulations, or simply to say "I'm thinking of you."
FLORIST CHOICE £100
£100.00
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