Soho Flowers for Any Occasion

At Soho Florist, we create beautiful, long-lasting flowers and hand-tied bouquets for every occasion - from birthdays and anniversaries to heartfelt thank-yous and just-because moments. Our studio, tucked between the lights of Oxford Street and the characterful lanes off Old Compton Street, is run by local florists who know exactly what Londoners love.

All our arrangements are made fresh each morning using premium stems from trusted growers. Whether you're sending romantic roses to a townhouse near Carnaby Street or a bright pick-me-up to a creative studio in Fitzrovia, you can rely on our expert florist team for stylish, seasonal designs that arrive looking just as they do online.

We offer reliable same-day delivery across Soho and surrounding areas including:

  • Covent Garden - perfect for surprise theatre-night gifts
  • Bloomsbury - classic bouquets for offices and residences
  • Fitzrovia - modern designs for studios and showrooms

Place your order with Soho Florist and enjoy same-day delivery when you order online before 3 PM. Every bouquet is carefully wrapped, hand-delivered, and arranged by florists who take pride in serving our local community. From chic minimalist designs to lush, romantic bunches, we'll help you send flowers that feel personal, thoughtful, and authentically Soho.

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ANY OCCASION
A lush, hand-bound bouquet shown against a clean white background, crafted to read as an immediate expression of joy and vitality. The arrangement is intentionally round and abundant: the warm heart is made up of glowing yellow roses with tight spiral centres and plump yellow chrysanthemums whose many petals reflect light like miniature suns. Bright orange gerberas, unmistakable with their radiating petals and darker eyes, erupt from the mass of yellow, accompanied by smaller orange daisy-type blooms that add casual, friendly notes. Balancing the warmth are elegant purple lisianthus, their ruffled, rose-like petals introducing a refined depth; scattered lavender and white lisianthus buds speak of gentle movement and forthcoming blooms. Lime-green pom-pom chrysanthemums (Santini) offer a playful, tactile contrast, while groups of shiny red Hypericum berries bring a celebratory, jewel-like accent. Vertical blades of ornamental grass arc through the bouquet, lending animated lines against a base of glossy dark green foliage that resembles Ruscus. The stems are tied together at the bottom, finished for immediate gifting. As an experienced Soho florist, I picture this arrangement sitting on a café table near Dean Street or gracing a mantelpiece after a stroll through Berwick Street Market - it reads both energetic and intimate. The combination of textures - velvety petals, waxy berries, crisp leaves and feathery grass - creates a fragrance of fresh-cut stems and soft floral sweetness. Ideal for birthdays, anniversaries or a spontaneous delivery to brighten someone's day in Soho, the bouquet communicates cheerful abundance with considered craftsmanship from a local hand.
TROPICAL SENSATION
£59.00
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Rich and vibrant, this hand-styled arrangement balances exuberance with refined detail: bold magenta Gerbera daisies dominate the view, their broad, flat petals and dark centres radiating an energetic warmth that immediately lifts the composition. Interspersed are creamy white roses, their petals layered like soft porcelain shells, bringing a peaceful, romantic note that tempers the Gerberas' brightness. Deep purple Alstroemeria-Peruvian lilies with delicate speckles and trumpet-like forms-thread through the bouquet to add complexity and a whisper of exotic texture. Lush green foliage, including both broad, glossy leaves and narrower, architectural blades, gives the bouquet its full, rounded contour and a living, verdant backdrop that enhances every hue. The arrangement sits against a clean white field with the suggestion of a clear glass vase at the bottom, a minimal anchor that keeps attention on the flowers' fresh colour and form. As a florist in Soho I picture this on a café table off Frith Street or as a welcome on an Oxford Street mantel, its scent faintly floral and its look perfectly suited to celebratory gestures, anniversary tables or thoughtful sympathy. Prepared with professional care and an eye for balance, the bouquet reads equally well for contemporary home styling or as a bright, considered gift. Available from Soho Florist for local delivery across Soho and nearby streets, it captures a mood that is both joyful and quietly elegant-an invitation to pause and smile.
MESMERIZING HARMONY
£49.00
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An enchanting, richly detailed bouquet speaks with the quiet confidence of Soho craft. Creamy roses mingle with garden roses in pale pinky peach and soft ivory, while deeper mauves ripple through the arrangement, punctuated by lively bursts of fuchsia and burgundy. Ruffled peach ranunculus weave among the blooms, and white chrysanthemums add textural sparkle with their slender petals. Tiny white filler flowers, like gypsophila, hover between stems, and branching sprays of brown-red twigs lend a touch of woodland architecture. The bouquet is generously surrounded by eucalyptus and other silvery-green foliage, giving a modern, natural backdrop that enhances the garden-like glow. The mood is romantic, refined, and a touch bohemian-perfect for a wedding, an anniversary gift, or a luxury celebration. In the centre, a crisp white square overlay frames the bouquet, with Florist in flowing white script and CHOICE in uppercase beneath, followed by a large, bold £150 price. The soft background hints at a sunlit studio or delicate fabric, keeping the focus on texture, scent, and presence of the blooms. For delivery across Soho-from Seven Dials to the lanes near Carnaby Street and beyond-this design speaks of freshness, reliability, and the everyday elegance Soho Florist offers, making it a thoughtful choice for those seeking an artisan bouquet that feels both contemporary and timeless.
FLORIST CHOICE £150
£150.00
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This lush, hand-tied bouquet reads like a small garden harvested at dawn: large, fully opened roses in blush pink and creamy white create a soft, textural heart, while vivid fuchsia roses add bright, joyful punctuation and a few pale lavender blooms introduce a subtle coolness to the palette. Clusters of petite white spray roses tuck into the spaces between the larger heads, bringing delicate contrast and layered depth that invites a closer look. Glossy, deep-green leaves - likely ruscus or salal - peek through and around the flowers, their firm, slightly waxy surfaces giving structure and a freshly cut scent to the arrangement. The stems are gathered with care and bound by a wide satin ribbon in a gentle baby-pink; the bow sits prominently at the bouquet's base, its sheen catching studio light and adding a polished, celebratory finish. Imagined in the calm morning light of a Soho floral studio, the composition feels intimate and considered - the sort of bouquet we prepare behind the counter on Dean Street or near Berwick Street Market for a thoughtful gift. As a florist's piece, it reads as both elegant and approachable, suitable for expressing love, gratitude, or congratulations. Soho Florist sometimes pairs this style with local same-day delivery across Soho and neighbouring streets, ensuring the freshness and fragrant detail of the roses arrive as intended.
GLAMOUR
£67.00
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Against a pure white background, this hand-tied bouquet appears like a vibrant splash of colour and texture lifted straight from a Soho Florist worktable. The design centres on lush hot pink roses, each bloom opening in thick, velvety layers that spiral with confident grace, catching little highlights of light along their curved edges. Surrounding them, lime green spider chrysanthemums offer a striking, graphic contrast, their slender petals flaring outward in a delicate, spiky cushion that adds movement and a contemporary twist to the otherwise classic round silhouette. Deep indigo and royal purple lisianthus flowers weave between the pinks and greens, with some blossoms fully open and softly ruffled, while others remain smooth, elongated buds ready to unfurl-like evening lights slowly coming up along Old Compton Street. Cheerful yellow gerbera-style flowers punctuate the arrangement, their circular faces radiating warmth and easy happiness, ideal for celebrations, congratulations, or an uplifting same-day delivery around Soho and the nearby West End. A single creamy pale-yellow rose bud nestles near the base, bringing a refined, gentle counterpoint to the bolder colours. Fine, pastel-toned filler flowers in lavender and light pink slip into the gaps, adding delicacy and detail without overwhelming the eye. Slender green buds rise a touch above the main dome, enhancing the sense of freshness and garden-like growth. A generous collar of greenery-deep glossy leaves, eucalyptus-inspired stems, and feathery fern fronds-surrounds and supports the blossoms, creating a dense, verdant backdrop that makes each hue more intense. The tightly gathered stems at the base show this is a true hand-tied bouquet, ready for a favourite jug or vase in a Soho studio, office, or townhouse. The overall impression is joyful, artistic, and full of life, echoing the creative energy of the surrounding streets.
GARDEN STROLL
£49.00
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Crafting this bouquet for Soho homes and studios, I'm always drawn to the interplay of soft elegance and charismatic flair. Each blush-touched gerbera and classic spiral of pink rose creates a gentle blushing glow, much like the early light along Dean Street after a night of celebration. Deep purple statice, both textured and lively, punctuates the arrangement, nodding to Soho's ever-present dash of drama. The dewy, glossy greenery grounds the bouquet, reminiscent of the chlorophyll scent just after rainfall in Soho Square. Presented in minimalist glass, every hue is illuminated, subtly inviting the eye. Whether meant as a cheerful pick-me-up for a colleague in a Greek Street office or a joyful accent on a Carnaby flat windowsill, this arrangement embodies the careful, creative craftsmanship of Soho's florists: fresh, light, and brimming with quiet optimism.
PINK DAZE
£49.00
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Dominating the bouquet, a cascade of sumptuous deep red roses is arranged to dazzling effect by a Soho florist with an artist's touch, drawing inspiration from the neighbourhood's iconic energy. Each bloom is a study in contrast-velvety petals spiral inward, showcasing shades of ruby and claret as the light shifts, evoking the glamour of Soho's historic theatres by night and the vibrancy of Berwick Street Market by day. The densely formed, rounded cluster is softened by glossy, deep green foliage, which lends texture and a nurturing, organic counterpoint to the sea of red. Anchoring the composition, a wide and silky red satin ribbon is tied in an architectural bow, with streaming ends that echo the fluid lines of adjacent Old Compton Street's lively terraces. There is a sense of promise in this bouquet-the imagined fragrance is an intoxicating blend of freshly cut rose and cool greenery, inviting anticipation. Whether destined for a romantic West End rendezvous or as a bold birthday declaration, this bouquet brims with expertise and local Soho spirit, an emblem of joy artfully crafted for life's celebrations.
RED EXUBERANCE
£299.00
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Reflecting the spirited character of Soho, this bouquet effortlessly blends opulence and creativity, curated with expertise from local florists steps away from Dean Street. Lush clusters of hydrangea in saturated blues, teals, and violets offer a captivating anchor, their plush petals resembling the intricate detail of vintage market textiles. Between the hydrangea blooms, roses in soft lavender and creamy white reveal their elegantly unfurling petals, speaking to both romance and refinement amidst the energetic rhythms of Berwick Street. White ranunculus, rich in multi-layered texture, are tucked throughout, their presence inviting both tactile admiration and visual delight. The design comes alive with slender stems of pale yellow eustoma and delicate blossoms in states of budding and bloom, weaving height and fresh notes through the composition. Lively filler sprays in vivid fuchsia-pink and feathery pale pink astilbe dance at the bouquet's edges, symbolic of the district's bohemian creativity. Lacy, diminutive green and white filler flowers reminiscent of Queen Anne's Lace add finesse and a whisper of natural wildness, referencing Soho's own hidden garden spaces. All this abundance is artfully contained with a generous, glossy royal purple satin ribbon at the base-a chic accent echoing the modern sophistication of a Soho evening. Presented with an artist's eye and a florist's touch, this bouquet is perfect for marking birthdays, anniversaries, or any occasion meant to elevate the everyday in the heart of London.
TIMELESS VICTORIAN
£57.00
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This image shows a luxuriant, hand-tied bouquet chosen by the florist, presented as a harmonious study in pastels and deep tones. Dominant, full-petalled pink garden roses create a soft, theatrical centrepiece, their ruffled edges like silk; around them, plum-toned hellebore-like blooms and darker magenta textural flowers provide depth and an autumnal richness. Striped pale purple and white sweet peas trail delicately between stems, offering a translucent, almost fragrant finish, while peach and coral ranunculus introduce warm, concentric layers that catch the light. Creamy white accent blooms lift the palette, and the varied greenery - narrow viney shoots mixed with broader green leaves - breathes life into the bouquet and reinforces a garden-gathered silhouette. A white rectangular overlay sits centrally over the arrangement with the phrase "Florist Choice" scripted across the blooms, the smaller word "CHOICE" in neat uppercase beneath, and a bold "?100" at the base of the frame, signaling the florist-selected price tier. The bouquet is being held at the bottom by a person whose hands and faint pale sleeve are visible against a softly blurred background, under gentle daylight that highlights petal texture and fresh stems. The photograph reads as a crafted offering from a skilled florist - seasonal, tactile, and thoughtful - intended for meaningful moments such as birthdays, congratulations, or simply to say "I'm thinking of you."
FLORIST CHOICE £100
£100.00
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Captured against a pure white background, this bouquet feels like a burst of soft colour and texture, echoing the creative spirit of Soho. Two generous domes of blush pink hydrangea form the heart of the arrangement, their myriad petite petals overlapping closely to create a billowy, plush surface that draws the eye. Threaded through these central blooms are light pink roses, some fully opened to reveal their intricate spiral centres and velvety, layered petals, others still in smooth, tapered buds that promise to relax and open over the next few days. Between the hydrangeas and roses, slender bell-shaped blossoms in pastel lavender and gentle purple, reminiscent of campanula, rise and dip, adding airy vertical lines and a soft, whimsical outline. Deeper notes arrive in the form of tiny clusters of fuchsia and dark pink filler flowers, perhaps waxflower or phlox-like sprays, which bring delicate detail and a hint of wild meadow charm to the otherwise polished composition. Lush green foliage curls and fans throughout the design, with smooth leaves and a few budding stems reinforcing the bouquet's freshness, as if it has just been arranged in a local Soho studio near Berwick Street Market. The stems are visible at the base, gathered neatly and tied, ready to drop into a favourite vase in a loft apartment off Wardour Street or on a desk in a creative office near Oxford Circus. The overall mood is tender, joyful, and quietly luxurious, making this bouquet ideal for same-day flower delivery in Soho when you want to express affection, gratitude, or heartfelt congratulations.
PINK CASHMERE
£59.00
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Floating on a clean white field, this hand-tied bouquet from Soho Florist feels like a pocket of sunshine you can hold. The arrangement is intentionally rounded and dense, dominated by large, fully opened roses in a spectrum from glowing golden-yellow to deep, fiery orange; a few roses remain in tighter bud form to suggest unfolding time. Coral and peach carnations layer soft, frilled texture through the centre, while peachy gerbera daisies with their broad petals and green-yellow eyes peek out to keep the composition lively and cheerful. Small, white spray flowers - delicate freesia-like clusters or tiny carnations - are tucked between the larger blossoms, offering contrast and points of visual breath. Feather-light clusters of pale green, astrantia-like filler add a gardeny, slightly wild note, and silvery eucalyptus leaves are threaded through the bouquet, their round, muted foliage supplying a cool backdrop and a refreshing, minty scent. The stems are gathered and bound neatly at the bottom in classic hand-tied fashion, the kind of finish we favour for same-day delivery across Carnaby Street, Frith Street and the surrounding Soho neighbourhood. Bathed in soft daylight, the petals read as velvety and warm, the greens matte and crisp; together they compose a bouquet that feels both elegant and relaxed. Whether sent as a bright birthday surprise, a thank-you for a neighbour on Old Compton Street, or to lift a small restaurant table by Leicester Square, this arrangement balances colour, texture and scent with professional care and local knowledge.
BRIGHT KISS
£55.00
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Set against a bright white background like the wall of a minimalist Soho studio, this hand-tied bouquet appears both luxurious and modern, the colours and forms sharply defined. At the centre sit generous garden roses in shades of blush pink and dusty mauve, their petals unfolding in full, rounded spirals that suggest timeless romance amid the city buzz. Surrounding them are ruffled carnations, their layered petals softly transitioning from creamy, almost porcelain centres to deeper blush, rose, and plum edges, creating a plush halo of texture. Striking through this softness are rich indigo and royal blue flowers, including sleek, budded forms reminiscent of tulips and a commanding royal blue anemone near the lower front, its dark, nearly black eye adding bold contrast. Threads of pale lavender and lilac stock arc gently upwards, each slender stem studded with tiny flowers, introducing height, delicacy, and the idea of a light, sweet scent drifting through a Soho apartment. These blooms are nestled in a generous collar of foliage: deeper green leaves providing depth and structure, while rounded, silvery eucalyptus in soft grey-green tones softens the silhouette and hints at a cool, aromatic freshness. At the base, the green stems are bunched together and clearly visible, tied in a careful spiral that speaks to skilled, hands-on floristry. The overall effect is of a contemporary yet romantic bouquet, ideal for a birthday drink on Greek Street, an intimate anniversary dinner near Soho Square, or a thoughtful thank-you sent to a creative studio off Berwick Street, capturing both elegance and urban charm.
NOBLE BEAUTY
£67.00
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Overflowing with evocative richness, this dome-shaped bouquet of crimson roses encapsulates the essence of Soho's exuberant spirit. Set within a contemporary round hatbox finished in sleek matte black, each rose glows with velvety intensity, their layers winding and unfolding in a visual dance of texture and light. The arrangement is ringed by a lustrous red satin ribbon-silky and bright-tied into an elegant bow adorned with a glittering jewel that hints at celebrations unfolding on Dean Street or near Soho Square. The careful assembly of blooms and the crisp white background sharpen the vibrant interplay between shadow and color, creating a composition that feels both intimate and dramatic. The arrangement is poised for grand gestures-perhaps delivered to a hidden apartment above a bustling café, or as a statement piece for a romantic dinner in the heart of Soho. With each individually curated bloom, the display radiates warmth, passion, and a sense of sophisticated celebration, blending the classic symbolism of red roses with the eclectic energy unique to London's Soho.
SOMETHING SPECIAL
£250.00
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There's something almost poetic about this bouquet-a curated circle of scarlet roses, two dozen or more, snugly packed inside a cylindrical box with a soft ivory matte finish, the hue reminiscent of champagne glass catching the light. Each blossom stands firm in its prime, petals spiraling toward the center in a flawless, velvet-red corona. The arrangement forms a dense, symmetrical dome, with only the occasional thread of dark green foliage visible to offer a breath of natural contrast against the potent red. The box's texture-smooth, matte, and understated-provides a perfect stage for the blooms, a modern take on luxury packaging. The scene is lit with gentle, diffuse light that reveals the depth of colour and the plush texture of each petal, inviting a tactile connection even through a screen. The composition is presented from a slightly raised three-quarter angle on a clean white background, emphasizing craftsmanship and design as much as scent and emotion. This bouquet makes a confident, romantic gift for milestone anniversaries, Valentine's Day, or a heartfelt gesture, delivering a message of admiration with elegance. In Soho, it would find a place on a doorstep near Wardour Street or Dean Street, ready for same-day delivery to the surrounding neighbourhoods, and suited to grand celebrations or intimate moments alike.
ALL OF ME
£100.00
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This image shows a decadent floral hatbox arrangement, photographed head-on with a slight overhead tilt against a crisp white background, bringing to mind a stylish delivery arriving at a Soho loft near Berwick Street. The container is a sleek, round hat box in deep black, trimmed at the base with a narrow red band that subtly echoes designer packaging found in nearby boutiques. From this minimalist base bursts an opulent dome of roses, overflowing so fully that the flowers extend beyond the circumference of the box. The bouquet's core is composed of velvety crimson and deep red roses, their rich petals spiralling inward to suggest intensity and devotion. Interspersed among them are softer blush pink and vivid fuchsia roses, providing a dynamic contrast that feels both romantic and modern, much like the mix of old and new Soho architecture. Warm peach and apricot blooms lend a gentle, sunlit glow, while creamy white and ivory roses introduce luminous highlights that keep the design feeling fresh and airy. Pockets of lavender and pale purple roses are artfully placed throughout, adding cool, sophisticated notes that hint at contemporary floral design. Many of the roses are fully open, revealing layered, ruffled petals, while smaller spray roses and tighter buds dot the arrangement, creating depth and visual rhythm. Slender threads of fresh greenery, possibly eucalyptus or another fine foliage, weave between the blossoms, offering subtle contrast and a natural, garden-like feel. The overall shape is a perfectly rounded dome, balanced and symmetrical, reflecting the skilled hand of an experienced florist. This hatbox bouquet radiates glamour and tenderness in equal measure, ideal for romantic occasions, milestone celebrations, or as a striking gesture of gratitude delivered anywhere in Soho's bustling streets.
SWEET LOVE
£97.00
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Presented on a stark white field, a rounded hatbox of creamy, pale beige carries an expertly composed bouquet that balances softness and structure. The box itself is understated yet refined, its matte surface interrupted by two thin, dark bands around the rim and base that give the vessel a subtle architectural line. Crowning the container is a dense, domed cluster of fresh blooms: broad, plush roses showing a warm gradient from coral-peach and apricot in their hearts to gentle blush pinks at the petal tips, with occasional ivory roses woven through to lift the whole composition. Nestled among these are abundant, ruffled baby-pink carnations whose delicate edges create a plush, tactile surface against the larger rose cups. Slim sprigs of green foliage with elongated leaves emerge here and there, adding a crisp, botanical punctuation and a sense of breath between the blooms. The arrangement is lit with soft, even lighting that reveals petal textures - velvety, slightly translucent edges and the fine creases where petals unfurl - and suggests the soft, powdery scent of fresh roses and carnation mingling. This luxurious yet restrained design would serve beautifully as a centrepiece or a carefully chosen gift for romantic occasions, milestones, or as an elegant thank-you; it is crafted with an eye for balance and longevity, making it suitable for local delivery across Soho and neighbouring streets when fresh, seasonal blooms are in season.
PINK POP
£72.00
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From a slightly more intimate angle, this Florist CHOICE bouquet unfolds like a living poem, photographed with a soft focus that lets each petal breathe. The arrangement centers on fully opened light pink garden roses with white anemones that reveal nearly black centers, paired with delicate white-tinged roses. A crisp counterpoint comes from blue eryngium thistles, their architectural spikes adding modern edge. The pastel palette stays refined-creamy whites, blush pinks, and hints of lavender-seasoned with lush greenery: eucalyptus-like leaves and darker burgundy foliage that provide depth and warmth. The bouquet feels carefully curated for a wedding, anniversary, or elegant home display. A semi-transparent white box sits in the middle, bearing Florist CHOICE in graceful script and the price ?200 in bold white numerals, guiding the eye to the design's value. The background blur suggests an outdoor display near Soho's Kingly Street or Broadwick Street, anchoring the piece in the West End's creative rhythm. The arrangement reads as premium, with thoughtful stem placement and a loose, natural balance that stays fresh from delivery to reception. For customers seeking reliability and style, this bouquet is ideal for same-day delivery across Soho, Fitzrovia, and the surrounding districts, helping conversations and celebrations begin with a touch of London romance.
FLORIST CHOICE £200
£200.00
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This Soho arrangement exudes a sophisticated vibrancy, expertly designed to capture both the artistic flair and the gentle romance found in local haunts from Carnaby Street to Soho Square. Crimson red roses and pristine white blooms nestle together in a balanced embrace, their petals unfurling gracefully - soft, full, and pulsing with life. Verdant layers of mixed foliage and eucalyptus wind between the flowers, punctuated by the flicker of variegated greenery that adds freshness and depth. Hints of silvery green and cream tones in the leaves recall the texture of Soho's leafy courtyards and welcoming small parks, creating a bouquet that brings natural serenity into the heart of London's creative hub. Swathed in sheer, pastel pink paper, the wrapping infuses a whimsical note, lending softness and warmth to the bold interplay of red and white. Whether delivered to a birthday dinner on Old Compton Street or offered as an impromptu token of admiration, this bouquet embodies a harmonious blend of passion and tenderness. The arrangement stands proudly against a clean white background, every nuance - from tightly curled rose petals to the sculptural, dewy greenery - a testament to hand-gathered expertise. Striking yet gentle, this floral gift from Soho Florist is ideal for commemorating milestones, expressing appreciation, or simply brightening a creative space in the heart of the city.
INFINITY
£79.00
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There is a serene confidence in this hand-tied cluster of roughly twelve white roses set against a pristine white background, a classic arrangement that reads as both celebratory and composed. The roses carry a soft cream tint at their cores, petals unfurling with a velvety texture that catches the light and creates subtle, sculpted shadows. Threaded through and around the main blooms are fine sprays of baby's breath (Gypsophila), their infinitesimal blossoms forming a delicate, cloud-like halo that lifts the composition and gives it an airy translucence. Beneath, a matrix of deep green leaves-some satiny and broad, others slimmer and brighter-grounds the bouquet and provides a vivid contrast, emphasising the purity of the whites. The stems are visible through a simple clear glass vase; you can see where they have been neatly trimmed and how the water level sits partway up the stems, a reassuring sign of freshness and careful preparation. Natural, diffused lighting softens the scene, evoking the feel of an early morning delivery across Berwick Street Market or a windowsill in a Soho apartment. The scent is restrained-a gentle, fresh rose fragrance with a whisper of green-inviting calm and intimacy. This arrangement works beautifully for milestone moments like anniversaries or understated celebrations, and it also offers a composed, respectful option for times of remembrance, speaking in quiet, dignified tones rather than loud declarations.
MY ONLY
£70.00
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Picture a light-filled studio in the heart of Soho, where a handcrafted bouquet awaits on a sunlit table. Here, plush peach-pink roses unravel in soft spirals, exuding effortless romance and style. Framed by striking peach-orange gerberas with their expressive brown centers, the bouquet picks up Soho's unique vibrancy-reflecting afternoons spent on Berwick Street or evenings in Frith Street's cafes. Drift-like gypsophila in airy white clusters provide softness, merging with clusters of white chrysanthemums whose bright green centers mirror the freshness found in local squares. Sleek eucalyptus and foliage lend structure and a subtle, invigorating fragrance. The stems, sunk deep in clear water, are cradled within an artful glass vase, slightly ribbed and gently bulbous. A twine bow is tied at the neck, supporting a crisp white tag-ready for a message to grace a birthday, anniversary, or creative milestone. This bouquet, crafted with Soho flair and warmth, makes every occasion special, whether delivered to an office near Old Compton Street or a cozy home above a bustling coffee shop.
CANDY CRUSH
£55.00
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Photographed against a pristine white backdrop, this Easter hatbox arrangement looks like it could sit comfortably on a café table near Berwick Street Market, bringing a burst of spring into the heart of Soho. The container is a round, pastel yellow-green cylinder with a smooth, matte finish, styled in the manner of a hatbox so that the flowers appear to spill generously from the top. Its sides are scattered with small, pastel Easter egg designs in light blue, pink, and white, some decorated with miniature stripes or dots that add a whimsical, seasonal detail. Rising above this charming base is a compact, domed bouquet where every flower head is visible and carefully placed. A single large pink Gerbera daisy takes pride of place at the front, its gently layered petals surrounding a soft green centre that offers a fresh contrast. Encircling it are sunny yellow chrysanthemums or daisy-like blooms, their slim, radiating petals creating a halo of light and happiness. Intertwined among them are plush coral-orange carnations, their deeply ruffled petals adding a tactile, cushiony texture and a warm glow. Rich violet-purple lisianthus blooms tuck in between the other flowers, bringing cool depth and a slightly more refined, romantic mood. Lush greenery supports and frames the arrangement, with leaves in various shades of green, some accented by subtle pale variegation that catches the light. The bouquet feels abundant yet tidy, making it ideal for a compact Soho flat, a boutique reception desk, or as an Easter gift delivered to an office near Oxford Street. Its colour harmony and professional structure convey both creativity and care, echoing the lively, artistic spirit of the neighbourhood.
SORRENTO SUNRISE
£67.00
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In this image, a full, rounded bouquet of roses visually embodies a year-long flower subscription, styled with the understated sophistication that fits the character of Soho. The arrangement is dense and luxurious, with roses pressed close together so that their petals create overlapping waves of colour: pale blush merging into champagne cream, pure white, and deeper flashes of fuchsia and magenta. Occasional touches of lilac slip between the warmer tones, lending a cool, artistic note, like a subtle nod to the neighbourhood's creative streets around Berwick Street Market. Fresh, deep green foliage surrounds and supports the mass of blooms, giving the bouquet structure and contrast, while also hinting at the crisp, leafy scent that would mingle with the classic rose fragrance. Soft, even lighting washes across the composition, revealing every folded spiral of petal and giving the flowers a luminous, almost dewy appearance. Scattered around the central cluster, loose petals and smaller blossoms drift across a light, creamy background, forming a halo of colour that feels a little like rose confetti blowing along Brewer Street after a celebration. This framing suggests continuity and motion, as though each petal marks another month of delivery, each bloom another moment of happiness shared. The bouquet's mood is versatile and welcoming, ideal for birthdays, anniversaries, long-distance love, or simply brightening a studio or office near Soho Theatre. Visually, it conveys both abundance and restraint, a modern take on romantic florals that transforms the idea of a subscription into an ongoing, sensory experience.
12 MONTH FLOWER SUBSCRIPTION
£400.00
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A lush, carefully composed bouquet of mixed flowers sits in a compact clear glass vase, its textured surface catching the gentle daylight that spills across a clean white background reminiscent of a light-filled window above a Soho sidestreet. At the heart of the arrangement, oversized gerbera daisies in intense shades of fuchsia and magenta command attention, their dark, almost velvety centres forming dramatic focal points that feel both playful and confident. Around them, richly patterned chrysanthemums display petals tipped in deep purple that gradually fade into crisp white, their bright yellow centres echoing tiny bursts of sunshine. Between these bolder blooms, creamy white roses are tucked at varying stages of opening, some fully unfurled and others still in bud, contributing a quiet, timeless elegance that softens the stronger colours. Airy stems of white baby's breath drift through the design, adding frothy texture and a sense of lightness above the glossy dark green leaves that frame the base and give the bouquet depth. The squat, jar-like vase is cinched with a loop of rustic twine tied in a simple bow, and from it hangs a neat white gift tag, decorated with a soft pink floral motif and a touch of script, hinting at a personal message written for someone special in central London. The flowers appear freshly arranged, their petals plump and vibrant, as though the bouquet has just been set down on a windowsill in a Soho loft or café, bringing an instant feeling of celebration, warmth, and everyday luxury to the space.
PINK SWEETNESS
£55.00
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An opulent rose bouquet, hand-tied and richly coloured, is captured against a stark white background, giving the impression that the blooms are floating in a pool of light. The arrangement is densely constructed into a rounded, dome-like shape, characteristic of a skilled florist's touch in central London. Crimson and dark red roses dominate in places, their velvety petals layered tightly and curving inwards with a sense of depth and passion. Interwoven between them are pastel pink roses, more intense fuchsia tones, and splashes of coral that evoke a playful, artistic spirit, much like the galleries and boutiques scattered through Soho's narrow streets. Bright yellow roses add bursts of cheer, while warm amber and orange blooms offer a sense of warmth and energy, echoing the buzz of nearby streets around Oxford Circus and Carnaby. Soft ivory and cream roses provide calm intervals between the stronger colours, making the palette feel harmonious rather than chaotic. Each bloom shows subtle differences in size and openness-some fully cupped and generous, others still partially furled with edges just beginning to loosen-creating a lively texture across the top of the bouquet. Dark green leaves emerge here and there, outlining clusters of petals and giving structure, while glimpses of stems hint at the solid framework beneath. At the base, the stems are gathered in a tidy bundle and secured with a green and white checkered ribbon, tied simply but firmly, suggesting a bouquet ready to be carried along Soho's streets or delivered to a studio, restaurant, or apartment. The light is crisp and clear, with no heavy shadow, allowing the natural vibrancy and freshness of the roses to stand out and conveying a mood of modern romance and celebration.
WAIKIKI SUNSET
£69.00
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DEVOTION
DEVOTION
£57.00
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Soft morning light illuminates a compact, lush arrangement presented in a round, sunny yellow gift box, the kind of cheerful package I often prepare for customers strolling past Carnaby Street and into our shop. Two voluminous yellow carnations crown the centre, their ruffled, buttery petals opening like tiny suns and suggesting a subtle spicy perfume. Encircling them are generous clusters of periwinkle-blue hydrangea, each mass of small petals forming a velvety, cloud-like base with touches of pale blue and white along the edges. To the left sits a bold magenta carnation whose saturated hue and densely layered petals add a vivid punctuation; to the right, a velvety crimson carnation deepens the composition and introduces warm, rich contrast. Slender green foliage threads through the blooms, bringing a fresh, dewy texture and grounding the palette. The box - a smooth cylindrical hatbox in soft lime-yellow - is charmingly decorated with irregular pastel polka dots and tiny egg-shaped motifs in light blue, blush pink and pale green, some speckled with white, which lends a playful, boutique feel that echoes window displays near Leicester Square. As with every arrangement we craft at Soho Florist, the balance of texture, colour and scent is considered to make the gift read well both photographed and in-person. This arrangement conveys joyful celebration, perfect for birthdays, new babies, or an uplifting get-well message, and is designed to arrive as a bright, carefully composed surprise for someone special across Soho and neighbouring streets.
CARIBBEAN ESCAPE
£50.00
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In this bespoke bouquet, the eye is drawn to a serene play of cream and pale pink, with soft petals and cloud-like fullness resting among structured greenery. Creamy garden roses, peonies, or ranunculus mingle with lisianthus and campanula, while tiny waxflower clusters provide delicate warmth. Eucalyptus leaves, silvery-green and crisp, ground the design, complemented by olive sprigs for a touch of Mediterranean charm and small pale-green berries that catch the light. The center bears a darker green, almost purplish ornamental kale or a sculptural succulent-an unexpected contemporary focal point. A white frame sits over the arrangement, displaying Florist Choice with Florist in a white script and CHOICE in uppercase sans serif, and the price ?300 in bold white. The soft, diffused lighting lends a quiet sophistication, as though the bouquet were bathed in morning sun at a chic Soho corner cafe. This image speaks of studied harmony and the florist's confident touch, a gift that melts into a grand occasion or a thoughtful gesture that will linger in a home. For locals around Soho, this bouquet would be perfect for anniversaries, apologies, or celebrations, with reliable delivery across nearby streets and into Covent Garden.
FLORIST CHOICE £300
£300.00
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In this image, a rich, joyful bouquet is arranged in a simple clear glass vase, photographed against a smooth white background so all the colours can sing. At the centre, deep red roses open in sumptuous spirals, their velvety petals conveying a timeless, romantic mood that anchors the composition. Side by side with them stand two yellow gerbera daisies, each with a distinctive brown-orange eye, their large, radiant faces bringing a burst of sunshine that feels right at home in lively Soho. Around these statement blooms, soft pink daisies or chrysanthemums cluster generously, their countless fine petals and petite yellow centres forming a soft halo of pastel colour and adding an inviting, tactile texture. Threaded through the arrangement are stems of lisianthus in purple and lilac tones, their bell-shaped flowers gently curling and overlapping, introducing cool, elegant notes that balance the warmth of the roses and gerberas, much like the contrast between quiet side streets and the buzz of Old Compton Street. Bright red hypericum berries dot the bouquet with rounded, glossy forms, adding both visual interest and a slightly festive air. A variety of green foliage - from wide, deep green leaves to more delicate, pale green sprigs - weaves throughout, creating structure and a fresh, garden-picked feel even in the centre of the city. The transparent vase shows the neatly cut stems lined up in clear water, hinting at the professional care taken in a Soho florist's studio. The arrangement as a whole feels celebratory and generous, ideal for birthdays, congratulations, or brightening a creative workspace near Soho Square or Greek Street.
FRESH SCENT
£43.00
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This elegant arrangement of red roses and white calla lilies sits in a simple clear glass vase, photographed against a stark white background that recalls a stylish Soho studio wall. The bouquet is rounded and balanced, with roughly six or seven fully bloomed red roses at the heart, each one rich in colour and texture, their velvety crimson petals spiralling outwards in layered whorls. Standing amongst them, four or five white calla lilies lift their sculpted trumpets above the roses, their smooth, creamy-white petals curled around slender golden-yellow spadices, creating a modern counterpoint to the romantic roses. The flowers are cradled by a wealth of greenery that adds structure and visual rhythm: silvery-green eucalyptus stems with delicate, rounded leaves provide airy, arching lines, while bolder, dark green leaves shape a deep, verdant collar around the arrangement. Through the transparent cylinder of the vase, the stems can be seen crisply intersecting in clear water, suggesting a freshly made bouquet that might have been prepared in a florist's workshop tucked behind Berwick Street Market. Soft, even lighting highlights the lustre of the rose petals, the satin sheen of the calla lilies, and the matte textures of the foliage, without casting strong shadows. The mood is intimate yet refined, the kind of floral design that would sit beautifully on a small dining table in a Soho apartment, make an impact as a romantic delivery to a studio near Carnaby Street, or serve as an understated but luxurious accent in a boutique hotel lobby just off Dean Street.
NATURE THRILLS
£65.00
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Bursting with colour and expressive detail, this lush mixed bouquet feels as inviting as a stroll through Soho's Berwick Street Market. The design centers around a cluster of pale lavender roses, their petals tenderly unfurling, exuding a quiet elegance reminiscent of peaceful mornings on Dean Street. Encircling these are show-stopping fuchsia pink Gerbera daisies, their bold petals and dramatic dark eyes radiating warmth and artistry akin to the neighbourhood's vibrant café terraces. Deep magenta chrysanthemums nestle amongst the larger blooms, providing complexity and texture that mirrors the rich cultural layers of Soho itself. Delicate white gypsophila, like soft clouds drifting over Frith Street, weave an airy finishing touch, offset by lush, deep green leaves that evoke the secret corners of local community gardens. Each element settles into a clear glass vase, whose subtly cracked texture plays with reflection and shadow, capturing the lively yet comforting atmosphere unique to Soho. A natural raffia ribbon is tied at the neck, supporting a fresh white gift tag cheerfully rendered in red and green, awaiting a sentiment for any celebration. This composition is perfect for echoing Soho's eclectic flair and heartfelt gestures, ready for rapid delivery to homes, studios, and shops throughout the area.
DAY BRIGHTENER
£55.00
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A striking bouquet of oriental lilies, artfully composed of creamy white and rich fuchsia blooms, occupies the foreground against a crisp white studio backdrop, every detail rendered with florist's care. Close inspection reveals many lilies in various phases of bloom: wide, trumpet-shaped flowers display satiny petals and prominent stamens tipped with fine anthers, while several elongated buds remain tightly closed at the top and edges, conveying freshness and longevity. The white lilies are a soft, warm off-white with hints of pale yellow or green where the petals meet the throat; the pink-to-magenta lilies have a velvety surface, often showing lighter veins or a creamy central wash that adds dimensionality. Sprays of dark green, lance-like leaves thread through the bouquet, providing a strong, natural counterpoint and structural rhythm. The arrangement is presented in a plain, transparent glass vase centred at the bottom, the clear water and trimmed stems visible and reinforcing the impression of careful preparation and immediate delivery. The even, bright light accentuates petal texture and colour depth, evoking a fresh morning in Soho near Berwick Street Market and Wardour Street, where seasonal blooms arrive daily. The faint, sweet fragrance one imagines suggests spring mornings and quiet celebrations. Prepared by Soho Florist for local delivery across Soho and nearby neighbourhoods, this bouquet reads as both luxurious and approachable - perfect for anniversaries, Mother's Day, or to brighten a home or office - and reflects the confident craftsmanship of a trusted local florist.
MARVELOUS BLOOMS
£63.00
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This image showcases an artfully designed bouquet from a three-month flower subscription, arranged as though placed on a polished table in a light-filled Soho living space. The composition centres on lush blue hydrangeas, their rounded heads densely packed with small, velvety petals that deepen from pale to richer blue toward the middle, giving the bouquet depth and structure. Nestled among these are roses in soft blush and cool lilac, each bloom opening in layered spirals, some with gently curling edges that suggest the slight maturity of a flower at its peak. Slim, arching stems of lisianthus rise and weave through the design, their ruffled, bell-shaped flowers and closed buds lending a delicate, almost fluttering quality, as if caught in an invisible breeze drifting in from an open window over Greek Street or Old Compton Street. Fresh foliage fills and frames the arrangement: a mix of leafy greens in different shapes and tones that cradles the pastel flowers and adds a sense of natural abundance without overwhelming the gentle colour scheme. The light in the scene is soft and flattering, creating a subtle sheen on the petals and emphasizing their textures-the smoothness of the roses, the layered feel of the hydrangeas, the airy frill of the lisianthus. The bouquet feels both contemporary and quietly romantic, perfectly at home in a Soho studio, creative office, or compact dining nook. The notion of a three-month subscription is suggested by the thoughtful balance and repeatable style of the design, hinting that month after month, similar bouquets will arrive to bring pockets of calm and beauty into the lively energy of the neighbourhood.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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In this softly lit scene, a rounded bouquet of about a dozen creamy white roses is gathered with generous sprays of pale lavender statice, displayed in a tall, clear glass cylinder vase. The roses are the stars of the composition, each bloom at that perfect stage between bud and full flower, with outer petals gently curling back to reveal layered, velvety hearts in tones of ivory and warm cream. Between the roses, filigreed clouds of lilac statice float like a fine mist, their numerous tiny, papery blossoms adding intricate texture and a subtle wash of colour that never overwhelms the quiet elegance of the white blooms. The stems, visible through the crystal-clear vase, are cut cleanly and arranged with care, fanning slightly in the fresh water so you can almost imagine the cool touch of the glass if it were set on a polished Soho windowsill. The vase rests on a smooth white surface that reflects the natural daylight pouring in from an unseen window, a light much like the soft brightness that filters into a townhouse near Greek Street or a calm studio space off Dean Street. The background is deliberately blurred, with no distinct objects visible, so all attention remains on the bouquet's gentle interplay of texture and tone. There is a sense of refined simplicity, as if the floral designer wanted to create something that could suit both a tender condolence gesture and a gracious anniversary surprise. The overall feeling is one of serene sophistication and unforced beauty, the kind of arrangement a local Soho florist might recommend when someone wishes to send a thoughtful message without saying too many words.
PEARL MEMORIES
£60.00
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Designed with the artistry for which Soho Florist is known, this image displays a sumptuous heart-shaped box brimming with the purest white roses-luxurious blooms that echo the elegance and vibrancy of Soho's renowned floral heritage. Each rose is carefully nestled: some are newly budded, others are gracefully opening, their petals feather-soft and enhanced by subtle tones of pale green at the base, recalling the freshness of early mornings in Golden Square. These pristine roses are arranged in a lush, domed form, tightly pressed together so that every contour shimmers under soft, even lighting. Contrasted boldly by the understated matte black box, the brilliance of the roses is dramatically underscored by a striking red satin ribbon, whose rich sheen and flowing bow at the front left inject a celebratory spirit with romantic undertones, reminiscent of Soho's buzzing nightlife. The composition, set against a flawless white background, allows the delicate interplay of textures to speak-velvety petals, smooth ribbon, and sturdy box. The arrangement conveys a wave of emotion-from the gentle comfort of remembrance to the exuberance of love or achievement. Whether presented as a stunning gift for Valentine's Day in Soho, a symbol of new beginnings, or a dignified gesture for memorial occasions, the bouquet brings with it the signature style and heartfelt perfection unique to Soho's creative heart.
SINCERE LOVE
£100.00
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A tender bouquet celebrating the quiet beauty of white flowers, composed to feel simultaneously fresh and timeless against a bright white background. A generous mass of pristine white chrysanthemums commands the central space, each bloom formed of many narrow petals radiating from a pale yellow eye, imparting a soft, optimistic energy. Interspersed among these are several slender, pale green-yellow lily buds-some showing delicate striping-whose unopened forms bring an elegant anticipation, as if the bouquet is holding its breath for the next gentle unfurling. Sprays of tiny baby's breath (Gypsophila) are woven throughout, their miniature blossoms creating gauzy clouds that cushion and lift the larger flowers. Rich, dark green leaves provide a nourishing frame, their glossy surfaces contrasting the matte softness of the petals and grounding the composition. The stems are gathered with floral craftsmanship and wrapped first in natural, crinkled brown kraft paper for a rustic, tactile base, then enclosed in an outer clear cellophane that protects and subtly reflects light. The wrapping is neatly secured at the bottom, forming a practical carry-point while maintaining an artisanal feel. Smell is soft and clean-a whisper of fresh cut stems and damp earth-and the overall mood is one of calm, sincerity, and gentle hope. Ideal for sending quiet congratulations, sympathy, or a thoughtful token of care, this bouquet would sit comfortably on a Soho mantelpiece or hospital bedside, the kind of simple, considered arrangement a neighbourhood florist might prepare for an early weekday delivery across nearby streets like Berwick Street or Dean Street.
PURE ELEGANCE
£65.00
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Contemporary round bouquet in Soho style, mixing creamy roses, ruffled fuchsia blooms, and white alstroemeria with green foliage, against a clean white backdrop.
BLACKBERRY FUSION
£55.00
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