OVER £50
Overflowing with evocative richness, this dome-shaped bouquet of crimson roses encapsulates the essence of Soho's exuberant spirit. Set within a contemporary round hatbox finished in sleek matte black, each rose glows with velvety intensity, their layers winding and unfolding in a visual dance of texture and light. The arrangement is ringed by a lustrous red satin ribbon-silky and bright-tied into an elegant bow adorned with a glittering jewel that hints at celebrations unfolding on Dean Street or near Soho Square. The careful assembly of blooms and the crisp white background sharpen the vibrant interplay between shadow and color, creating a composition that feels both intimate and dramatic. The arrangement is poised for grand gestures-perhaps delivered to a hidden apartment above a bustling café, or as a statement piece for a romantic dinner in the heart of Soho. With each individually curated bloom, the display radiates warmth, passion, and a sense of sophisticated celebration, blending the classic symbolism of red roses with the eclectic energy unique to London's Soho.
SOMETHING SPECIAL
£250.00
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Carefully composed to evoke admiration and comfort, this bouquet reads like a quiet portrait of warmth in the heart of Soho. White lilies rise at the center, large trumpet shaped blooms with creamy edges, glowing among green spears and curling foliage. Red roses cluster throughout, their velvety petals releasing a dewy fragrance that mingles with the lilies in a soothing, hypnotic embrace. A generous scattering of unopened buds promises beauty yet to come, offering hope and ongoing celebration. The natural arrangement sits in bright, clear light, every leaf and petal outlined in freshness and life. Delivery runs across Soho and neighboring districts such as Covent Garden and Chinatown, bringing a gracious note to birthdays, anniversaries, or moments when thanks feel most needed. The stems rise in a transparent vase, water sparkling as it traps the light, the surrounding greenery framing the composition with a calm, forest-like glow. The colour balance-crisp white against deep crimson-feels both timeless and contemporary, crafted to console or celebrate with equal grace. Seen in a window on Wardour Street or a shop on Noel Street, this bouquet carries an intimate sense of place, as if the neighbourhood itself approved the gesture.
BE MY HERO
£85.00
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Presented on a stark white field, a rounded hatbox of creamy, pale beige carries an expertly composed bouquet that balances softness and structure. The box itself is understated yet refined, its matte surface interrupted by two thin, dark bands around the rim and base that give the vessel a subtle architectural line. Crowning the container is a dense, domed cluster of fresh blooms: broad, plush roses showing a warm gradient from coral-peach and apricot in their hearts to gentle blush pinks at the petal tips, with occasional ivory roses woven through to lift the whole composition. Nestled among these are abundant, ruffled baby-pink carnations whose delicate edges create a plush, tactile surface against the larger rose cups. Slim sprigs of green foliage with elongated leaves emerge here and there, adding a crisp, botanical punctuation and a sense of breath between the blooms. The arrangement is lit with soft, even lighting that reveals petal textures - velvety, slightly translucent edges and the fine creases where petals unfurl - and suggests the soft, powdery scent of fresh roses and carnation mingling. This luxurious yet restrained design would serve beautifully as a centrepiece or a carefully chosen gift for romantic occasions, milestones, or as an elegant thank-you; it is crafted with an eye for balance and longevity, making it suitable for local delivery across Soho and neighbouring streets when fresh, seasonal blooms are in season.
PINK POP
£72.00
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This image shows a decadent floral hatbox arrangement, photographed head-on with a slight overhead tilt against a crisp white background, bringing to mind a stylish delivery arriving at a Soho loft near Berwick Street. The container is a sleek, round hat box in deep black, trimmed at the base with a narrow red band that subtly echoes designer packaging found in nearby boutiques. From this minimalist base bursts an opulent dome of roses, overflowing so fully that the flowers extend beyond the circumference of the box. The bouquet's core is composed of velvety crimson and deep red roses, their rich petals spiralling inward to suggest intensity and devotion. Interspersed among them are softer blush pink and vivid fuchsia roses, providing a dynamic contrast that feels both romantic and modern, much like the mix of old and new Soho architecture. Warm peach and apricot blooms lend a gentle, sunlit glow, while creamy white and ivory roses introduce luminous highlights that keep the design feeling fresh and airy. Pockets of lavender and pale purple roses are artfully placed throughout, adding cool, sophisticated notes that hint at contemporary floral design. Many of the roses are fully open, revealing layered, ruffled petals, while smaller spray roses and tighter buds dot the arrangement, creating depth and visual rhythm. Slender threads of fresh greenery, possibly eucalyptus or another fine foliage, weave between the blossoms, offering subtle contrast and a natural, garden-like feel. The overall shape is a perfectly rounded dome, balanced and symmetrical, reflecting the skilled hand of an experienced florist. This hatbox bouquet radiates glamour and tenderness in equal measure, ideal for romantic occasions, milestone celebrations, or as a striking gesture of gratitude delivered anywhere in Soho's bustling streets.
SWEET LOVE
£97.00
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Soft morning light spills across a centered bouquet of white and pale pink blooms, a graceful study in understated luxury created by Soho Florist for delivery across Soho and nearby Fitzrovia. The blooms-creamy roses and delicate peonies-sit close-packed in a generous arrangement, their petals catching the light with a satin finish. Interwoven among them are lush greens-silvery eucalyptus leaves, slender olive branches, and other greenery that give the bouquet a natural, unhurried movement. The composition feels intimate, as if grown in a hidden courtyard off Berwick Street and then carefully cut for a most special someone. A crisp white overlay sits in the heart of the frame, with Florist at the top in a flowing script, followed by CHOICE and BOUQUET in uppercase, and a small treatment around BOUQUET; the bottom announces the price £100 in bold. The gentle backdrop allows the bouquet to breathe, while the soft light evokes a quiet dawn in London's West End. This image suggests premium gifting-same-day delivery available across central London from Soho to Covent Garden-with a focus on celebration and heartfelt appreciation. The overall mood is refined, with textures ranging from satin petals to velvety greens, inviting a closer look at the craftsmanship behind a bespoke floral design.
SYMPATHY FLORIST CHOICE £100
£100.00
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At Soho Florist, in the heart of Soho, this Florist Choice bouquet is crafted to capture daylight and celebration. A luxurious display centers on large white lilies, their petals unfurling with serene radiance, framed by clusters of smaller white blooms that might be ranunculus or spray roses, adding softness and volume. Lime-green textured accents-Green Trick Dianthus or compact hydrangea-provide a fresh, modern zing that contrasts with the pure white blooms. Dark green foliage, including eucalyptus and ruscus, threads through the arrangement, giving it structural depth and a sense of natural abundance. The bouquet appears hand-tied, held by a figure in a light dress, against a softly blurred backdrop that suggests a wedding scene in progress along Berwick Street or Noel Street. The design is finished with a striking white rectangular overlay in the image, featuring Florist Choice in a graceful script at the top and BOUQUET in uppercase beneath, with a bold ?200 price at the bottom. The overall mood is timeless yet contemporary, ideal for weddings, anniversaries, or celebratory occasions, and available for same-day delivery across Soho and the West End. As a local business, Soho Florist brings you clear, fresh stems, careful artistry, and a sense of place that reflects the neighbourhoods around Oxford Street and Wardour Street, making this bouquet feel personal, exclusive, and ready to gift to someone special. It arrives with balanced fragrance and a sense of quiet celebration for any milestone.
SYMPATHY FLORIST CHOICE £200
£200.00
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Designed with the artistry for which Soho Florist is known, this image displays a sumptuous heart-shaped box brimming with the purest white roses-luxurious blooms that echo the elegance and vibrancy of Soho's renowned floral heritage. Each rose is carefully nestled: some are newly budded, others are gracefully opening, their petals feather-soft and enhanced by subtle tones of pale green at the base, recalling the freshness of early mornings in Golden Square. These pristine roses are arranged in a lush, domed form, tightly pressed together so that every contour shimmers under soft, even lighting. Contrasted boldly by the understated matte black box, the brilliance of the roses is dramatically underscored by a striking red satin ribbon, whose rich sheen and flowing bow at the front left inject a celebratory spirit with romantic undertones, reminiscent of Soho's buzzing nightlife. The composition, set against a flawless white background, allows the delicate interplay of textures to speak-velvety petals, smooth ribbon, and sturdy box. The arrangement conveys a wave of emotion-from the gentle comfort of remembrance to the exuberance of love or achievement. Whether presented as a stunning gift for Valentine's Day in Soho, a symbol of new beginnings, or a dignified gesture for memorial occasions, the bouquet brings with it the signature style and heartfelt perfection unique to Soho's creative heart.
SINCERE LOVE
£100.00
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With the energy of Soho in full swing, this radiant hatbox bouquet speaks in colour and movement. The roses-crimson, yellow, fuchsia, pale pink, magenta, lavender, and creamy white-are packed so densely they create a soft dome that glows against the pale pink cylinder. Each bloom sits at its own moment of openness: some large and silken with petals unfurling in generous spirals, others tighter and playful as spray roses, all stitched together by dark green foliage that glints with dew-like moisture. The pastel pink box itself feels sculptural and modern, a satin-matte frame that keeps the focus on the garden inside. The arrangement feels crafted for celebrations big and small around Soho's corners - from Wardour Street to Shaftesbury Avenue, near Carnaby and Kingly Court. It's a gift that communicates warmth, joy, and a touch of romance, suitable for birthdays, anniversaries, or simply to lift a friend's day. Its fragrance, though subtle, hints at fresh-cut roses, a scent that wafts through the air like a friendly hello in streets you know by name. The team behind this piece designs with care so that the box is not just a pretty image but a promise of quality and reliable service, including same-day delivery across Soho and central London so the moment of surprise lands exactly when you intend it to. Every petal has been selected to last, and the subtle scent of roses lingers as a thoughtful reminder of shared moments.
ALLURING BLOOMS
£99.00
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This photograph shows a modern yet romantic bouquet set against a crisp white backdrop, allowing every nuance of pink, purple, and green to come through clearly, much like a bright shop window off Carnaby Street. At the heart of the design are soft pastel pink roses, their petals layered like silk, some in tight buds promising to open, others already blooming fully so that their centres form intricate spirals of blush and cream. Interwoven with them are full, frilled carnations in dusty rose and mauve-lilac tones, their ruffled edges catching the light and lending a plush, textural richness to the arrangement. Rising elegantly above this base, slender stems of deep indigo Veronica draw the gaze upward, their elongated spikes bringing height and a touch of wild meadow energy to what is otherwise a very composed design. Around them, clusters of purple lisianthus blooms add a deeper, jewel-like tone; some flowers are open and velvety, while others are still in graceful bud, suggesting ongoing freshness for days in a Soho flat or office. Tiny lavender-blue, daisy-like aster flowers are scattered all through the bouquet, each a miniature star that softens the overall effect and introduces a sense of gentle movement. The flowers are cradled by an abundance of foliage, from bright lime-green, tufted filler that creates lively pockets of texture to smooth, cool eucalyptus leaves that arch gently at the edges. From a slightly overhead perspective, the bouquet appears luxuriously rounded and full, with a neat bundle of stems at the base indicating a hand-tied construction. The overall mood is elegant but approachable, perfect for marking a birthday, an opening night in the West End, or simply sending a thoughtful gesture to someone special in Soho or the neighbouring Fitzrovia and Leicester Square areas.
SPRING CHARM
£57.00
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Dominating the bouquet, a cascade of sumptuous deep red roses is arranged to dazzling effect by a Soho florist with an artist's touch, drawing inspiration from the neighbourhood's iconic energy. Each bloom is a study in contrast-velvety petals spiral inward, showcasing shades of ruby and claret as the light shifts, evoking the glamour of Soho's historic theatres by night and the vibrancy of Berwick Street Market by day. The densely formed, rounded cluster is softened by glossy, deep green foliage, which lends texture and a nurturing, organic counterpoint to the sea of red. Anchoring the composition, a wide and silky red satin ribbon is tied in an architectural bow, with streaming ends that echo the fluid lines of adjacent Old Compton Street's lively terraces. There is a sense of promise in this bouquet-the imagined fragrance is an intoxicating blend of freshly cut rose and cool greenery, inviting anticipation. Whether destined for a romantic West End rendezvous or as a bold birthday declaration, this bouquet brims with expertise and local Soho spirit, an emblem of joy artfully crafted for life's celebrations.
RED EXUBERANCE
£299.00
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This photograph captures a refined floral composition that resonates with the understated elegance often seen in Soho's design-conscious apartments and boutique hotels. Centred in the frame, a square gift box in matte black commands attention with its clean lines and unembellished surfaces, almost like a minimalist sculpture placed on a gallery plinth. Around the base of the box, a single, thin white stripe draws a crisp boundary, the only decorative element on an otherwise restrained container. Emerging from the open top of the box are twelve exquisitely preserved red roses, arranged in a perfectly measured 3-4 grid. The blooms sit snugly side by side, slightly raised above the rim so the viewer perceives a smooth, continuous expanse of red. Each rose is in full bloom, with petals folded in complex, velvety whorls. The lighting, soft and evenly distributed, brushes over the petals, revealing subtle nuances in colour-from deep, wine-dark crimson in the recesses to brighter ruby and scarlet toward the outer edges. There are no leaves or stems visible, just the strong, graphic interplay of dark container and vivid flowers. The background, a pristine white, further heightens this contrast and gives the arrangement a floating, almost ethereal presence. Gentle shadows beneath the blooms and along the sides of the box provide enough depth to keep the composition grounded. The mood suggests a gift chosen with care: perhaps an anniversary surprise delivered to a flat above Dean Street, a romantic gesture left waiting on a Soho office desk, or a centrepiece for an intimate dinner where modern aesthetics and heartfelt emotion meet with quiet confidence.
LOVE'S EMBRACE
£150.00
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This image captures an opulent rose hat box arrangement designed with the sleek, contemporary style often seen in central London flower studios. A cylindrical hat box in soft pastel pink forms the base, its surface smooth and matte with a subtle, velvety feel that suggests a high-end gift box you might find in a designer shop off Oxford Street. Rising just above the rim is a tightly clustered dome of roses in a saturated deep fuchsia or magenta hue. The roses are placed so closely together that they create a continuous cushion of petals, gently spilling over the edge of the box and giving a sense of generous abundance. Each bloom shows variation in tone, with lighter, almost blush-pink centres that gradually deepen into berry-rich, purple-tinted edges, lending the arrangement depth and a soft, glowing quality. The petals themselves look velvety and cool to the touch, arranged in tight spirals that reveal just enough of their inner curls to hint at fragrance and freshness. Only minimal green foliage is visible, hidden low beneath the heads to preserve the pure, modern block of pink colour. The backdrop is a clean, bright white, and a faint, diffused shadow below the box anchors it subtly in space without distracting from its rounded silhouette. Altogether, the composition conveys polished romance and understated glamour, perfect for marking a milestone birthday, an anniversary, or a stylish Soho celebration. It feels like the kind of luxurious floral hat box someone might have delivered to a creative studio near Berwick Street, a hotel suite on Wardour Street, or a candlelit restaurant tucked away off Old Compton Street.
EVERLASTING LOVE
£110.00
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There's something almost poetic about this bouquet-a curated circle of scarlet roses, two dozen or more, snugly packed inside a cylindrical box with a soft ivory matte finish, the hue reminiscent of champagne glass catching the light. Each blossom stands firm in its prime, petals spiraling toward the center in a flawless, velvet-red corona. The arrangement forms a dense, symmetrical dome, with only the occasional thread of dark green foliage visible to offer a breath of natural contrast against the potent red. The box's texture-smooth, matte, and understated-provides a perfect stage for the blooms, a modern take on luxury packaging. The scene is lit with gentle, diffuse light that reveals the depth of colour and the plush texture of each petal, inviting a tactile connection even through a screen. The composition is presented from a slightly raised three-quarter angle on a clean white background, emphasizing craftsmanship and design as much as scent and emotion. This bouquet makes a confident, romantic gift for milestone anniversaries, Valentine's Day, or a heartfelt gesture, delivering a message of admiration with elegance. In Soho, it would find a place on a doorstep near Wardour Street or Dean Street, ready for same-day delivery to the surrounding neighbourhoods, and suited to grand celebrations or intimate moments alike.
ALL OF ME
£100.00
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Seen through the eyes of a Soho florist, this creation speaks of modern romance-roses gathered with clean discipline in two complementary shades. The pastel pink hatbox, velvet-soft to the touch, sits upright and central, its gentle hue lending a tactile softness to the display. The roses themselves appear lush and freshly opened, their petals curling inward in a luxurious spiral that adds depth. A crescent of about a dozen deep crimson roses crowns the top, curling over the edge as if cradled by the surrounding pinks. The lower half fills with a generous field of vivid fuchsia pink roses, lending a bright, contemporary contrast that lifts the whole composition. Stems are trimmed and arranged with a quiet precision so the bouquet feels abundant without being crowded. The scent is light, sweet, and almost celebratory, hinting at candlelit dinners and joyful gatherings. Shot against a crisp white background, the arrangement reads as a high-end gift, ideal for Valentine's Day, anniversaries, or a milestone moment. In Soho-near Wardour Street, Carnaby Street, or Tottenham Court Road-this piece would shine as a centerpiece at home or a refined desk arrangement in a stylish office. Soho Florist can arrange same-day delivery across the district, bringing a refined moment of romance to your doorstep. Crafted with color-blocking expertise and premium blooms, this bouquet invites the recipient to pause, smile, and feel cherished.
TRUE ROMANCE
£110.00
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An opulent crown of roses rises from a round light pink hat box, the modern container lending a chic, contemporary vibe to a timeless bouquet. The lidless arrangement piles dozens of blooms in a tight, domed formation, each rose fully opened with velvety petals that catch the light and glow from within. The palette is a joyful cascade: sunny yellow provides bright sunshine against bold burgundies and crimson, while softer pinks and creamy whites flow through the mix, and bi-color petals add delicate transitions. The greens are restrained, just a few leaves visible to frame the blossoms without stealing the spotlight, so the flowers themselves remain center stage. The overall effect is plush, finished, and cinematic, as though designed for a glossy window display in a Soho florist shop. Designed for celebrations, this striking bouquet works for birthdays, anniversaries, or romantic gestures, and its compact form makes it ideal for same-day delivery across Soho and the surrounding West End. The tactile contrast between the velvet-like box and the plush petals creates a sensory harmony you can almost feel with your eyes. It's a modern classic, crafted by skilled hands who understand how colour, volume, and texture convey care, luxury, and joy in equal measure. A bouquet that speaks of city life and intimate moments alike, ready to brighten a home or office in a heartbeat.
SWEET EXTRAVAGANZA
£99.00
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Arranged with intentional balance, this vibrant bouquet pairs saturated blue hydrangeas with classic red roses to create a statement that's both modern and affectionate - the kind of arrangement we often prepare for deliveries around Berwick Street Market and nearby theatre nights. Large clusters of sky-blue hydrangea form a voluminous, soft cloud at the heart of the design, each tiny floret overlapping to give a tactile, almost quilted surface. Woven through that blue are deep red roses, their velvety petals tightly furled and reading as concentrated notes of passion and warmth. Fine sprays of white baby's breath lift the composition with an airy, delicate punctuation, while oval, silvery-green eucalyptus leaves thread through the blooms, offering subtle fragrance and a cool, rounded silhouette. The clear glass vase - gently rounded at the base with a tapered opening - reveals the clean green stems resting in water, an honest detail that signals freshness and careful floral care. Lit as if by a soft morning sun filtering through a Soho studio window, the bouquet glows with saturated colour and elegant clarity. It's a versatile piece: a polished centrepiece for a table on Dean Street, a thoughtful anniversary gift, or a cheerful accent for a birthday or housewarming. At Soho Florist we often recommend this colourway for clients who want a bold, uplifting arrangement that feels contemporary yet timeless, and we can prepare it for same-day delivery within Soho and neighbouring West End streets.
I CHERISH YOU
£80.00
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Against a clean, white backdrop, this luxurious bouquet seems to leap forward with colour and intricate detail, much like a curated window display along Soho's bustling streets. Several large Vanda orchids in electric fuchsia-purple provide the central drama, their broad petals etched with a fine speckled pattern that catches the light and gives them a velvety, almost patterned-fabric appearance. Surrounding them, clusters of vivid orange roses provide warmth and contrast, each bloom tightly formed with petals that twist inward in a perfect spiral. Intermingled are soft pastel pink garden roses, presented in different stages of openness-from compact buds promising more to come, to gently unfurled rosettes that bring a tender softness to the composition. Slender calla lilies emerge in a muted plum-mauve tone, their trumpet shapes curving gracefully upward, echoing the fluid lines of contemporary floral design often seen in central London events. Threaded between the main flowers, fine sprigs of lavender-coloured filler blooms and delicate green accents introduce a subtle, airy texture. The whole bouquet rests on a rich foundation of foliage: silvery eucalyptus leaves and darker, glossy greens layer together to create a rounded, full silhouette. At the base, the gathered stems are visible and neatly bound, reflecting the careful, hand-tied craftsmanship you'd expect from a seasoned Soho florist preparing arrangements for nearby galleries, lofts, and cafés. The combination of fuchsia, tangerine, blush pink, and layered greens radiates joy and quiet sophistication, making this bouquet suitable for celebrations, congratulations, or simply to brighten a creative studio space a short walk from Wardour Street or Dean Street. The image conveys not only what is seen, but the imagined texture, freshness, and fragrance carried in with each stem.
BALI DREAM
£95.00
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This luxurious hand-tied bouquet is photographed against a clean white background, allowing every nuance of its colour and craftsmanship to stand out-much like a curated window display along Soho's bustling streets. At its heart sit large, plush heads of pale blue hydrangea, their myriad tiny petals layered thickly together, forming pillowy spheres that evoke a soft summer sky. Woven among these generous blooms are dramatic orchids in shades of rich fuchsia and velvety deep purple, their wide petals patterned with intricate speckles and veins that give a sense of depth and exotic mystery. Rising through the hydrangea and orchids, slender stems of purple clematis draw the eye upward, their star-shaped flowers and occasional bell-like blooms introducing graceful arcs and a slightly wild, garden-inspired rhythm. Nestled carefully between these feature flowers, you can spot clusters of miniature roses in blush pink and creamy white, each delicate rosette adding a whisper of romance and gentle sweetness, perfect for an intimate celebration in a Soho loft or townhouse off Dean Street. Encircling the bouquet, layers of lush green foliage-from broad, polished leaves to more textural greens-create structure and contrast, making the cool blues and vivid purples appear even more vibrant. The stems at the base are aligned with precision and tied securely, hinting at professional skill and freshness ready for quick delivery across W1. With bright, balanced lighting illuminating every petal edge and leaf vein, the overall impression is one of refined abundance, creative flair, and thoughtful intent-a floral design that could easily serve as a statement centrepiece for a gallery opening, dinner party, or special gift in Soho.
BLUE GROTTO
£100.00
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An enchanting, richly detailed bouquet speaks with the quiet confidence of Soho craft. Creamy roses mingle with garden roses in pale pinky peach and soft ivory, while deeper mauves ripple through the arrangement, punctuated by lively bursts of fuchsia and burgundy. Ruffled peach ranunculus weave among the blooms, and white chrysanthemums add textural sparkle with their slender petals. Tiny white filler flowers, like gypsophila, hover between stems, and branching sprays of brown-red twigs lend a touch of woodland architecture. The bouquet is generously surrounded by eucalyptus and other silvery-green foliage, giving a modern, natural backdrop that enhances the garden-like glow. The mood is romantic, refined, and a touch bohemian-perfect for a wedding, an anniversary gift, or a luxury celebration. In the centre, a crisp white square overlay frames the bouquet, with Florist in flowing white script and CHOICE in uppercase beneath, followed by a large, bold £150 price. The soft background hints at a sunlit studio or delicate fabric, keeping the focus on texture, scent, and presence of the blooms. For delivery across Soho-from Seven Dials to the lanes near Carnaby Street and beyond-this design speaks of freshness, reliability, and the everyday elegance Soho Florist offers, making it a thoughtful choice for those seeking an artisan bouquet that feels both contemporary and timeless.
FLORIST CHOICE £150
£150.00
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From a slightly more intimate angle, this Florist CHOICE bouquet unfolds like a living poem, photographed with a soft focus that lets each petal breathe. The arrangement centers on fully opened light pink garden roses with white anemones that reveal nearly black centers, paired with delicate white-tinged roses. A crisp counterpoint comes from blue eryngium thistles, their architectural spikes adding modern edge. The pastel palette stays refined-creamy whites, blush pinks, and hints of lavender-seasoned with lush greenery: eucalyptus-like leaves and darker burgundy foliage that provide depth and warmth. The bouquet feels carefully curated for a wedding, anniversary, or elegant home display. A semi-transparent white box sits in the middle, bearing Florist CHOICE in graceful script and the price ?200 in bold white numerals, guiding the eye to the design's value. The background blur suggests an outdoor display near Soho's Kingly Street or Broadwick Street, anchoring the piece in the West End's creative rhythm. The arrangement reads as premium, with thoughtful stem placement and a loose, natural balance that stays fresh from delivery to reception. For customers seeking reliability and style, this bouquet is ideal for same-day delivery across Soho, Fitzrovia, and the surrounding districts, helping conversations and celebrations begin with a touch of London romance.
FLORIST CHOICE £200
£200.00
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In this bespoke bouquet, the eye is drawn to a serene play of cream and pale pink, with soft petals and cloud-like fullness resting among structured greenery. Creamy garden roses, peonies, or ranunculus mingle with lisianthus and campanula, while tiny waxflower clusters provide delicate warmth. Eucalyptus leaves, silvery-green and crisp, ground the design, complemented by olive sprigs for a touch of Mediterranean charm and small pale-green berries that catch the light. The center bears a darker green, almost purplish ornamental kale or a sculptural succulent-an unexpected contemporary focal point. A white frame sits over the arrangement, displaying Florist Choice with Florist in a white script and CHOICE in uppercase sans serif, and the price ?300 in bold white. The soft, diffused lighting lends a quiet sophistication, as though the bouquet were bathed in morning sun at a chic Soho corner cafe. This image speaks of studied harmony and the florist's confident touch, a gift that melts into a grand occasion or a thoughtful gesture that will linger in a home. For locals around Soho, this bouquet would be perfect for anniversaries, apologies, or celebrations, with reliable delivery across nearby streets and into Covent Garden.
FLORIST CHOICE £300
£300.00
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In this image, a rich, joyful bouquet is arranged in a simple clear glass vase, photographed against a smooth white background so all the colours can sing. At the centre, deep red roses open in sumptuous spirals, their velvety petals conveying a timeless, romantic mood that anchors the composition. Side by side with them stand two yellow gerbera daisies, each with a distinctive brown-orange eye, their large, radiant faces bringing a burst of sunshine that feels right at home in lively Soho. Around these statement blooms, soft pink daisies or chrysanthemums cluster generously, their countless fine petals and petite yellow centres forming a soft halo of pastel colour and adding an inviting, tactile texture. Threaded through the arrangement are stems of lisianthus in purple and lilac tones, their bell-shaped flowers gently curling and overlapping, introducing cool, elegant notes that balance the warmth of the roses and gerberas, much like the contrast between quiet side streets and the buzz of Old Compton Street. Bright red hypericum berries dot the bouquet with rounded, glossy forms, adding both visual interest and a slightly festive air. A variety of green foliage - from wide, deep green leaves to more delicate, pale green sprigs - weaves throughout, creating structure and a fresh, garden-picked feel even in the centre of the city. The transparent vase shows the neatly cut stems lined up in clear water, hinting at the professional care taken in a Soho florist's studio. The arrangement as a whole feels celebratory and generous, ideal for birthdays, congratulations, or brightening a creative workspace near Soho Square or Greek Street.
FRESH SCENT
£43.00
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This image shows a carefully composed, lush bouquet where sculptural white calla lilies stand tall, their trumpet shapes catching the light with a gentle sheen and guiding the viewer's gaze upward. Beside them, a spire of white stock flowers builds texture and soft volume, each clustered blossom contributing a powdery, romantic feel. Deep magenta peonies anchor the arrangement, two large, fully open blooms revealing ruffled, velvety layers and a smaller tight bud hinting at the slow, beautiful unfolding to come - their fragrance is implied, warm and honeyed against the cooler calla notes. Close to the base a creamy white rose sits like a quiet promise, its tight petals a symbol of sincere affection, while clouds of baby's breath float between stems, adding delicate punctuation and lightness. Hints of larkspur and fern-like foliage peek through, their slender shapes and lively green tones balancing the composition and enhancing the sense of natural abundance. The bouquet is presented in a clear glass vase with visible stems and water, reinforcing that freshly gathered, garden-picked quality. Bathed in soft daylight, the arrangement feels at once modern and romantic, perfect for marking milestones such as Mother's Day, anniversaries, or a thoughtful apology. As a Florist who knows Soho - the scent of nearby cafes off Dean Street, early market trips to Berwick Street for seasonal greens - I picture this bouquet delivered to a bright flat above Frith Street, offering quiet joy and mindful design.
HOPELESS ROMANTIC
£65.00
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Transposed onto a crisp white background, this bouquet feels like a private conversation told in colour and scent. As I designed it for a client planning a surprise, I focused on a journey from bold passion to delicate grace, a balance that mirrors the charm of Soho's own streets. The deep crimson roses anchor the arrangement, their petals velvety and scented with romance, inviting the senses to linger as if at a quiet moment after a busy evening on Old Compton Street. Sheltering the roses, purple Vanda orchids spread like regal wings, their broad petals painted with a speckled, almost jewel-like pattern that hints at distant tropical shores. Nestled beside them, lisianthus in creamy lilac offer softness and movement-the buds hold potential, the open blooms glow with a gentle, almost silvery glow when caught by soft studio light. Behind the florals, an abundance of deep green leaves creates a lush, intimate backdrop, with broader forms giving structure and slender varieties adding air. Every stem is carefully anchored, the whole bouquet gathered at the base and tied with a dark mesh ribbon that threads a touch of contemporary drama through the natural romance. The scent, a heady mixture of rose and orchid with a fresh whisper of foliage, seems to drift with a lazy afternoon breeze along Berwick Street and through the door of a Soho café. This is a piece that can be the centerpiece of a birthday dinner, a romantic invitation, or a generous show of thanks, always speaking of devotion and artistry. Delivery is available across Soho and nearby districts, ensuring the moment can arrive fresh, alive, and right on cue for the occasion.
MIDNIGHT RUSH
£105.00
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Photographed against a stark white background, this bouquet appears as a vibrant island of colour and texture, echoing the creative energy of Soho's galleries and cafés. Large, fully opened pink peonies form the sumptuous core, their countless, softly ruffled petals overlapping like folds of silk, giving the arrangement a sense of movement and generosity. Interlaced among them are striking Vanda orchids, some a profoundly deep purple and others in assertive shades of fuchsia and magenta; each orchid petal is patterned with delicate, lattice-like veining that brings an exotic, high-fashion feel. Surrounding this central drama, spray roses in muted blush pink, peach tones, and creamy white emerge at different stages from bud to bloom, adding gentle curves and a sense of unfolding time. Tiny white filler flowers, likely small chrysanthemums, punctuate the spaces between, lending a fine, starry texture that softens transitions and adds visual rhythm. A base of glossy, rich green foliage wraps around the flowers, the leaves overlapping in layers to provide structure, depth, and a sense of freshness, much like greenery spilling from planters along Soho's side streets. The stems at the bottom are neatly trimmed and bound with a smooth purple ribbon and a sheer mesh detail, hinting at the skilled hands of a professional florist preparing the bouquet for delivery to a studio, restaurant, or home across Soho and the West End. The entire composition, bathed in bright, neutral light, conveys modern romance and understated opulence, perfect for birthdays, openings, or thoughtful gestures that deserve a touch of central London flair.
MOONLIGHT DANCE
£115.00
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This clean, white-background photograph presents a thoughtfully coordinated floral and mug gift set, the kind of modern, heartfelt gesture you might send from Soho to a much-loved mum across London. On the left, a lush round bouquet, clearly hand-tied with stems gathered neatly at the base, showcases a gentle mix of soft pinks, creams, and fresh greens. Cream-coloured roses, fully opened so their spiralling centres are on display, form the elegant anchor of the design. Around them, blush carnations ripple with textured, ruffled edges, adding movement and softness. Deeper pink spray roses are tucked throughout the bouquet, their smaller heads and clustered buds giving a sense of abundance and layering. Bright pink gerbera daisies, with wide petals radiating from dark brown centres, introduce a playful, contemporary note, reminiscent of the colourful energy of Soho's streets. Slender-petalled white alstroemeria, each bloom flecked with fine reddish-brown markings, offer a polished finishing touch, while airy clusters of baby's breath weave through the arrangement like tiny white stars, easing the transitions between larger flowers. Green foliage peeks out sparingly, framing the pastel tones without overpowering them. To the right sits a white ceramic mug, upright with its handle visible, its glossy surface reflecting the studio lighting. At its centre, a soft, watercolour-style pink heart cradles the words "WORLD'S BEST" in black capitals, while "Mum" is written below in a graceful, shimmering gold script that suggests something treasured. The image as a whole feels calm, affectionate, and quietly celebratory, evoking the idea of a Mother's Day breakfast or a birthday coffee in a Soho kitchen, with fresh flowers on the table and a keepsake mug ready to be used again and again.
MUM-TASTIC BOUQUET
£70.00
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This elegant arrangement of red roses and white calla lilies sits in a simple clear glass vase, photographed against a stark white background that recalls a stylish Soho studio wall. The bouquet is rounded and balanced, with roughly six or seven fully bloomed red roses at the heart, each one rich in colour and texture, their velvety crimson petals spiralling outwards in layered whorls. Standing amongst them, four or five white calla lilies lift their sculpted trumpets above the roses, their smooth, creamy-white petals curled around slender golden-yellow spadices, creating a modern counterpoint to the romantic roses. The flowers are cradled by a wealth of greenery that adds structure and visual rhythm: silvery-green eucalyptus stems with delicate, rounded leaves provide airy, arching lines, while bolder, dark green leaves shape a deep, verdant collar around the arrangement. Through the transparent cylinder of the vase, the stems can be seen crisply intersecting in clear water, suggesting a freshly made bouquet that might have been prepared in a florist's workshop tucked behind Berwick Street Market. Soft, even lighting highlights the lustre of the rose petals, the satin sheen of the calla lilies, and the matte textures of the foliage, without casting strong shadows. The mood is intimate yet refined, the kind of floral design that would sit beautifully on a small dining table in a Soho apartment, make an impact as a romantic delivery to a studio near Carnaby Street, or serve as an understated but luxurious accent in a boutique hotel lobby just off Dean Street.
NATURE THRILLS
£65.00
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Soft morning light spills through a small Soho studio as Soho Florist shapes a generous pastel bouquet in a smooth white round hatbox. The blossoms spread in a generous dome, a seamless blend of blush pinks and sky blues that feels both confident and tender. Plush peonies dominate the center with their velvet layers, while oversized clusters of baby-blue hydrangeas provide airy pockets of color that seem to shimmer in the light. Intermittent sprays of cream-tinged roses peep through, their fragrance faint but comforting, and two upward-curving calla lilies in bright pink rise with sculptural grace, one near the rim and the other toward the opposite side. Fine sprigs of dusty miller and fresh green leaves thread through the arrangement, lending silvery sheen and natural depth. The craftsmanship is evident in the careful spacing and balance, turning a generous handful of flowers into a refined, contemporary luxury. The overall mood is calm, romantic, and celebratory, ideal for birthdays, anniversaries, new baby welcomes, or simply to brighten a home. Picture it gracing a windowsill near Wardour Street or perched on a coffee table by Greek Street, ready for delivery across Soho and surrounding neighborhoods, often the same day. The bouquet carries a gentle fragrance of peony and greenery, a soft reminder of care and thoughtfulness. In every petal and pause, you sense a florist who knows the city and its people, translating emotion into color, texture, and form.
SANTORINI DREAM
£119.00
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Set against a pristine white background, this opulent, hand-tied bouquet appears almost luminous, like a piece of floral art displayed in a Soho gallery. Large, cloud-like hydrangeas in soft powder blue form the foundation, their dense clusters of tiny petals creating an airy, cushiony texture that draws the eye inward. Nestled tightly among them, sumptuous pink peonies unfold in layers of ruffled petals, moving from a gentle, barely-there blush to a brighter, more playful pink reminiscent of neon signs flickering above Soho's side streets at dusk. Interspersed with these statement flowers are delicate roses in romantic blush and warm cream hues; their smaller, more compact blooms lace the design with intricate detail, adding a sense of timeless charm and careful craftsmanship. Punctuating the soft roundness of the bouquet, several sleek calla lilies rise in elegant arcs, their trumpet-shaped blooms glowing in deeper coral-pink and fuchsia shades, lending a modern, sculptural quality that contrasts beautifully with the frillier hydrangeas and peonies. Around the edges, cool, velvety Dusty Miller foliage in silvery-green tones mingles with darker green leaves, framing the pastel blossoms and adding depth, drama, and a gently frosted effect. The visible stems are neatly gathered at the bottom, making it clear this is a hand-tied design, ready to be carried to an intimate gathering in a Soho townhouse or delivered to a creative studio near Carnaby Street. The bouquet feels joyful yet composed, sophisticated yet welcoming-ideal for birthdays, anniversaries, engagement celebrations, or simply sending a thoughtful, uplifting message to someone who loves the vibrant yet romantic character of central London.
SUGAR VELVET
£110.00
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This image shows a lavish hand-tied bouquet floating against a bright white background, every bloom carefully positioned as if choreographed for a stage in the heart of Soho. The eye is first pulled toward the Vanda orchids, whose velvety petals glow in tones of fuchsia and dense magenta, intricately dusted with delicate white speckles that create a fine, mosaic-like pattern. They bring an unmistakably exotic, high-end feel, reminiscent of boutique displays just off Carnaby Street. Cradling these orchids, generous clusters of sky-blue hydrangeas form a soft, expansive base. Each rounded head is packed with scores of tiny florets, creating a plush, cloudlike texture that tempers the intensity of the orchids and adds a cool serenity, like early morning light over nearby Soho Square. Interspersed among this interplay of blue and purple, roses appear in two striking palettes. The cheerful orange roses, their petals tightly spiralled and brimming with promise, inject warmth and optimism, while the dusty lavender or mauve roses lend a more introspective, romantic note, their muted hue suggesting sophistication and emotional depth. From within the bouquet, slender spikes of deeper blue flowers-delphinium-like in form-peek out, adding vertical interest and enhancing the tonal contrast. Surrounding everything, lush green foliage with broad, glossy leaves provides a natural frame, its sheen catching hints of reflected light and underscoring the freshness of the stems, as if they have just been prepared in a nearby Soho florist studio for same-day delivery. At the base, the stems are visible, neatly trimmed and bound together in a classic hand-tied finish. Overall, the bouquet feels both exuberant and controlled, perfect for marking a promotion, celebrating an anniversary dinner in central London, or simply bringing a splash of artistic colour into a Soho apartment.
SUNSET COLADA
£105.00
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A lavish bouquet is captured against a crisp white background, every bloom and leaf clearly visible as if spotlighted in a Soho gallery. Dominating the arrangement are the Vanda orchids, their broad, slightly sculpted petals saturated in velvety purple and blue-violet, patterned with a delicate grid of lighter speckles that give a sense of depth and movement. Surrounding these showpiece flowers, soft pink roses create a halo of romance, some still tightly furled with their centres hidden, others fully open to reveal spiralling petals that invite the imagination of their gentle fragrance. Cream-coloured spray roses nestle in clusters, adding volume and a creamy softness that balances the stronger tones of the orchids. Scattered between the main blossoms are tiny, white, star-like filler flowers and neat, spherical hypericum berries in white or pale cream, each catching the light and bringing a playful texture, like reflections in the windows along Old Compton Street after rain. The foliage is as carefully considered as the flowers: feathery dusty miller in pale, silvery-grey lends a cool, misty quality, while deep green, glossy leaves shape the bouquet and intensify the colours around them. At the base, the stems are bound with a sheer ribbon in shimmering silver and purple tones, its subtle shine adding a final note of glamour. The overall impression is one of thoughtful celebration and urban sophistication, the kind of bouquet that might be delivered to a creative studio near Soho Square or presented as a surprise at a cosy flat above Greek Street. Ideal for marking milestones, anniversaries, or heartfelt thank-yous, this arrangement radiates modern elegance and the careful craftsmanship of an experienced Soho florist.
VIOLET SKY
£115.00
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This elegant bouquet, arranged in a clear, gently tapered glass vase and set against a pristine white background, feels like a polished pause: the large, rounded cluster of deep blue hydrangeas dominates the centre with a lush, almost velvety presence, their compact florets creating a cool, jewel-like intensity. Around and beneath this blue core sit creamy white roses, their petals unfolding with velvet softness and a reassuring familiarity, while several white calla lilies reach upward with refined, trumpet-shaped forms, their smooth spathes catching light like porcelain and drawing the eye skyward. Complementing these primary blooms are slender white snapdragons or stock, adding vertical punctuation and a soft, organic movement. Interwoven throughout are rich green leaves - glossy salal or lemon leaf - and delicate, arching fern fronds that trail gently toward the vase rim, lending a garden-fresh texture that contrasts with the formal lines of the callas. The transparency of the glass allows a clear view of the stems and water, evidence of careful conditioning and an attention to craft that Soho Florist applies to every local arrangement. Photographed in soft, natural light, the bouquet communicates serenity and dignity, making it suitable for sympathy, thoughtful celebration, or a refined centrepiece for a reception on Shaftesbury Avenue or a private dinner near Carnaby Street. The overall mood is calm, composed, and expertly balanced, with tactile contrasts between velvety hydrangea, creamy rose petals, and the sleek calla surfaces.
YOU ARE EXQUISITE
£65.00
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Reflecting the spirited character of Soho, this bouquet effortlessly blends opulence and creativity, curated with expertise from local florists steps away from Dean Street. Lush clusters of hydrangea in saturated blues, teals, and violets offer a captivating anchor, their plush petals resembling the intricate detail of vintage market textiles. Between the hydrangea blooms, roses in soft lavender and creamy white reveal their elegantly unfurling petals, speaking to both romance and refinement amidst the energetic rhythms of Berwick Street. White ranunculus, rich in multi-layered texture, are tucked throughout, their presence inviting both tactile admiration and visual delight. The design comes alive with slender stems of pale yellow eustoma and delicate blossoms in states of budding and bloom, weaving height and fresh notes through the composition. Lively filler sprays in vivid fuchsia-pink and feathery pale pink astilbe dance at the bouquet's edges, symbolic of the district's bohemian creativity. Lacy, diminutive green and white filler flowers reminiscent of Queen Anne's Lace add finesse and a whisper of natural wildness, referencing Soho's own hidden garden spaces. All this abundance is artfully contained with a generous, glossy royal purple satin ribbon at the base-a chic accent echoing the modern sophistication of a Soho evening. Presented with an artist's eye and a florist's touch, this bouquet is perfect for marking birthdays, anniversaries, or any occasion meant to elevate the everyday in the heart of London.
TIMELESS VICTORIAN
£57.00
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This image showcases an artfully designed bouquet from a three-month flower subscription, arranged as though placed on a polished table in a light-filled Soho living space. The composition centres on lush blue hydrangeas, their rounded heads densely packed with small, velvety petals that deepen from pale to richer blue toward the middle, giving the bouquet depth and structure. Nestled among these are roses in soft blush and cool lilac, each bloom opening in layered spirals, some with gently curling edges that suggest the slight maturity of a flower at its peak. Slim, arching stems of lisianthus rise and weave through the design, their ruffled, bell-shaped flowers and closed buds lending a delicate, almost fluttering quality, as if caught in an invisible breeze drifting in from an open window over Greek Street or Old Compton Street. Fresh foliage fills and frames the arrangement: a mix of leafy greens in different shapes and tones that cradles the pastel flowers and adds a sense of natural abundance without overwhelming the gentle colour scheme. The light in the scene is soft and flattering, creating a subtle sheen on the petals and emphasizing their textures-the smoothness of the roses, the layered feel of the hydrangeas, the airy frill of the lisianthus. The bouquet feels both contemporary and quietly romantic, perfectly at home in a Soho studio, creative office, or compact dining nook. The notion of a three-month subscription is suggested by the thoughtful balance and repeatable style of the design, hinting that month after month, similar bouquets will arrive to bring pockets of calm and beauty into the lively energy of the neighbourhood.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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This image features a contemporary hatbox flower arrangement that feels perfectly at home in the creative buzz of Soho. A smooth, round black box forms the base, its matte surface clean and understated, allowing the floral display to take centre stage. Rising from the container is a rounded canopy of yellow roses, each bloom plump and velvety, with petals unfurling into generous spirals. The yellow tones move from soft cream near the centres to vivid golden hues at the outer edges, as though the flowers are holding a little circle of sunlight. Nestled between the roses, rich Leucadendron 'Safari Sunset' stands out with narrow, pointed bracts in deep burgundy and auburn shades, tipped in red and fading into muted green at the stems. These sculptural elements lend height and contrast, keeping the design refined rather than overly sweet. Surrounding the main flowers, a ring of foliage in various greens provides structure and fullness: broad, glossy leaves create a neat, almost architectural border, while lighter, feathery sprigs reminiscent of asparagus fern or fine pine needles soften the outline and introduce a sense of natural movement. Just below the flowers, a band of delicate white lace encircles the rim of the hatbox, adding a vintage whisper that contrasts playfully with the box's modern black exterior, like old Soho charm meeting a new gallery opening. The composition is balanced, warm, and quietly luxurious, ideal for same-day delivery across Soho-from offices near Oxford Street to flats off Dean Street-bringing a ray of golden comfort for birthdays, thank-yous, or just-because gestures crafted by Soho Florist.
BOX OF SUNSHINE
£115.00
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DEVOTION
DEVOTION
£57.00
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