CHRYSANTHEMUMS
Picture a light-filled studio in the heart of Soho, where a handcrafted bouquet awaits on a sunlit table. Here, plush peach-pink roses unravel in soft spirals, exuding effortless romance and style. Framed by striking peach-orange gerberas with their expressive brown centers, the bouquet picks up Soho's unique vibrancy-reflecting afternoons spent on Berwick Street or evenings in Frith Street's cafes. Drift-like gypsophila in airy white clusters provide softness, merging with clusters of white chrysanthemums whose bright green centers mirror the freshness found in local squares. Sleek eucalyptus and foliage lend structure and a subtle, invigorating fragrance. The stems, sunk deep in clear water, are cradled within an artful glass vase, slightly ribbed and gently bulbous. A twine bow is tied at the neck, supporting a crisp white tag-ready for a message to grace a birthday, anniversary, or creative milestone. This bouquet, crafted with Soho flair and warmth, makes every occasion special, whether delivered to an office near Old Compton Street or a cozy home above a bustling coffee shop.
CANDY CRUSH
£55.00
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In this image, a vibrant, rounded bouquet of mixed flowers rises confidently from a simple white cube-shaped box, set against an all-white background that feels as bright as a gallery wall in Soho. The composition is lush and compact, with every stem carefully placed to create a soft, dome-like silhouette. Cheerful yellow chrysanthemums and sprays of small, tightly wound yellow roses dominate the centre, their many overlapping petals forming a glowing, sunlit mass. Nestled between them are white daisy-style chrysanthemums with neat green centres and larger, fluffier white mums, their crisp petals offering a cool contrast and ensuring the yellow doesn't overwhelm the eye. Running through the design are bold fuchsia and magenta chrysanthemums, arranged in clusters that bring a burst of rich colour reminiscent of neon signs along Old Compton Street, some blooms showing lighter pink highlights on their outer petals. Here and there, delicate pink and yellow rosebuds peek shyly from between the larger heads, hinting at blooms just about to open and adding a soft, romantic undercurrent. The entire arrangement is supported by dark, glossy green foliage that emerges at the base and between blossoms, grounding the palette and giving a fresh, garden-grown feel. The white box container is smooth and modern, serving as both vase and gift box, ideal for placing directly onto a café table near Soho Square or a creative workspace off Wardour Street. Together, the colours, textures, and shapes convey a sense of accessible luxury, perfect for an everyday "thinking of you" or a cheerful birthday surprise delivered locally.
SPARKLING EYES
£50.00
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A lush, hand-bound bouquet shown against a clean white background, crafted to read as an immediate expression of joy and vitality. The arrangement is intentionally round and abundant: the warm heart is made up of glowing yellow roses with tight spiral centres and plump yellow chrysanthemums whose many petals reflect light like miniature suns. Bright orange gerberas, unmistakable with their radiating petals and darker eyes, erupt from the mass of yellow, accompanied by smaller orange daisy-type blooms that add casual, friendly notes. Balancing the warmth are elegant purple lisianthus, their ruffled, rose-like petals introducing a refined depth; scattered lavender and white lisianthus buds speak of gentle movement and forthcoming blooms. Lime-green pom-pom chrysanthemums (Santini) offer a playful, tactile contrast, while groups of shiny red Hypericum berries bring a celebratory, jewel-like accent. Vertical blades of ornamental grass arc through the bouquet, lending animated lines against a base of glossy dark green foliage that resembles Ruscus. The stems are tied together at the bottom, finished for immediate gifting. As an experienced Soho florist, I picture this arrangement sitting on a café table near Dean Street or gracing a mantelpiece after a stroll through Berwick Street Market - it reads both energetic and intimate. The combination of textures - velvety petals, waxy berries, crisp leaves and feathery grass - creates a fragrance of fresh-cut stems and soft floral sweetness. Ideal for birthdays, anniversaries or a spontaneous delivery to brighten someone's day in Soho, the bouquet communicates cheerful abundance with considered craftsmanship from a local hand.
TROPICAL SENSATION
£59.00
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Against a crisp, uncluttered white backdrop, a lush bouquet of chrysanthemums in tones of white, cream, and striking lime green takes centre stage, every bloom carefully positioned to create a harmonious, rounded form. Large-headed chrysanthemums dominate the arrangement, their creamy-white petals layered in concentric rings, each petal slightly overlapping the next to form full, domed blossoms with soft greenish or pale yellow hearts. These are interlaced with spray chrysanthemums carrying multiple smaller, daisy-like flowers on each stem, their pure white petals and tiny green centres scattering delicate highlights across the bouquet, like scattered lights along Soho's side streets at dusk. Bright lime green pompon chrysanthemums are placed throughout, their neat, button-shaped heads and tight, plush texture adding a distinctly modern note that contrasts beautifully with the classic charm of the white blooms. Deep green leaves weave through the composition, mostly hidden yet vital, giving the overall design depth and a sense of natural flow, as though it might have been lifted from a contemporary flower stall just off Carnaby Street. The stems are left long and gathered precisely, bound near the base with a wide satin ribbon in a vivid lime green shade. This ribbon is fashioned into a generous, multi-looped bow that sits snugly against the stems, its reflective surface catching soft light and mirroring the same vibrant green found in the pompon mums. The mood of the bouquet is refined but accessible, fresh yet soothing-ideal for an elegant "get well" wish, a stylish thank-you gift delivered to a studio or office near Soho Square, or a simple centerpiece that brings a touch of calm sophistication to a busy city home.
LIME ZEST
£50.00
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Bursting with personality, this sumptuous bouquet captures the vibrant essence of Soho, expertly arranged by a skilled florist around Old Compton Street. From a gentle top-down view, the composition glows with warmth and energy: roses in graceful shades of apricot and zesty orange form a radiant centrepiece, their petals unfolding in a classic spiral. Interlaced throughout the bouquet, spirited magenta and deep purple chrysanthemums create lively pops of colour against clusters of white daisy-like chrysanthemums, their crisp petals and green eyes suggestive of the eclectic window boxes seen along Greek Street. Supporting these blooms, layers of glossy foliage provide a full, grounding base, enhancing the hues above and evoking the surprising lushness to be found in Soho's pop-up gardens. A loop of elegant green bear grass arcs gently over the bouquet, adding a playful, modern edge that speaks to Soho's creative pulse. All is gathered within a vivid orange cellophane wrapping, crinkled and bright, heightening the visual drama and alluding to celebrations well suited to the West End's vibrant nights. The bouquet emanates a sense of joyful occasion-ideal for sending a splash of happiness or marking life's memorable moments with a distinctively Soho flair, delivered fresh and full of spirit throughout the neighbourhood.
HONEYMOON
£55.00
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Bursting with colour and expressive detail, this lush mixed bouquet feels as inviting as a stroll through Soho's Berwick Street Market. The design centers around a cluster of pale lavender roses, their petals tenderly unfurling, exuding a quiet elegance reminiscent of peaceful mornings on Dean Street. Encircling these are show-stopping fuchsia pink Gerbera daisies, their bold petals and dramatic dark eyes radiating warmth and artistry akin to the neighbourhood's vibrant café terraces. Deep magenta chrysanthemums nestle amongst the larger blooms, providing complexity and texture that mirrors the rich cultural layers of Soho itself. Delicate white gypsophila, like soft clouds drifting over Frith Street, weave an airy finishing touch, offset by lush, deep green leaves that evoke the secret corners of local community gardens. Each element settles into a clear glass vase, whose subtly cracked texture plays with reflection and shadow, capturing the lively yet comforting atmosphere unique to Soho. A natural raffia ribbon is tied at the neck, supporting a fresh white gift tag cheerfully rendered in red and green, awaiting a sentiment for any celebration. This composition is perfect for echoing Soho's eclectic flair and heartfelt gestures, ready for rapid delivery to homes, studios, and shops throughout the area.
DAY BRIGHTENER
£55.00
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Imagine holding this sumptuous Soho arrangement in your arms: the plush, vivid reds of fresh chrysanthemums and roses invite close admiration, while creamy apricot and peach accents shimmer with warmth much like the evening glow on Dean Street. Whispers of gypsophila drift among the blossoms, soft and light as a morning mist over Soho Market. Each flower and stem is carefully selected, settled in clear water to promise enduring vibrancy-whether as a table centrepiece for a celebratory dinner in the West End, a birthday bouquet, or a shared moment in a private Soho alcove. The scent of roses mingles gently with hints of green foliage, creating a lively perfume that stirs the senses as if echoing the rhythm of Soho's lively streets. Every aspect, from the smooth velvet petals to the tender, uplifting fragrance, tells a story of care, joy, and artistry-making this bouquet an ideal choice for any occasion where the distinct Soho spirit and a touch of floral luxury are desired.
WONDROUS BLOOMS
£50.00
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In this photograph, a chic pastel hatbox, brimming with flowers, sits alone against a bright white background, much like a curated piece in a small Soho gallery. The cylindrical box is a soft baby-pink, its matte surface giving a tactile, velvety impression that contrasts with the smoothness of the backdrop. A narrow satin ribbon in vivid coral red wraps around the box and is tied into a precise bow at the front. Suspended from this bow is a cream-coloured rectangular tag adorned with green handwriting-style lettering, hinting at a note penned for someone special in the heart of Soho. From the box rises a lavish, domed bouquet of pastel blooms and textured foliage. A standout rose in pale blush, deepening to a more intense pink at its centre, draws the eye, its layered petals spiralling in a classic romantic gesture. Around it, crisp white chrysanthemums with lime-green centres form clusters of daisy-like brightness that catch the light. Interwoven through these are white alstroemeria, their trumpet forms and fine speckles lending an air of elegance. Pockets of deep pink flowers-possibly spray roses or lisianthus-add bursts of colour, like the vibrant accents of neon reflecting off Soho's evening pavements. Silver-green eucalyptus leaves arch loosely over the composition, softened by darker green foliage and tiny green buds that introduce depth and an almost wild, freshly picked feel. The overall mood is both tender and stylish, a versatile hatbox arrangement perfect for same-day delivery around Soho, whether to celebrate an opening night near Dean Street, send love to a partner working off Wardour Street, or mark a quiet milestone shared in a tucked-away café.
CAPRI CALYPSO
£65.00
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Set against a pristine white backdrop, this mixed bouquet appears almost to glow, as if illuminated by soft studio lighting similar to the gentle daylight that filters through Soho loft windows. The arrangement is rounded and full, densely packed with flowers that create an artful balance of colour and texture. Several sumptuous bi-colour roses stand out first, their petals arranged in tight yet open spirals that move from a sunny yellow centre to a richer orange and faint reddish-orange rim, conjuring the warmth of an evening sky over nearby Oxford Circus. Interlaced with the roses are ample white daisy-like chrysanthemums, each with a luminous lime-green centre that appears to pulse against the whiteness around it, bringing a clean, contemporary freshness. Clusters of deep magenta and fuchsia chrysanthemums are tucked between these lighter blooms, their compact, multi-petalled heads and yellow-green eyes contributing rhythmic bursts of colour that echo the eclectic vibrancy of Soho's music venues and night life. Rich, dark green foliage snakes between the flowers, adding structure and a subtle sheen that frames the bouquet much like the leafy calm of Soho Square contrasts with the surrounding streets. At the bottom, you can see the gathered stems, all neatly aligned and tightly tied, the cut ends in earthy shades of green-brown resting on the white surface, proof of expert hand-tying and garden-fresh quality. The bouquet feels exuberant yet polished, ideal for a birthday dinner in a Dean Street restaurant, a thank-you delivered to a creative studio near Carnaby Street, or a spontaneous gesture to brighten a friend's flat, carried through Soho's lanes in a swirl of yellow, orange, white, and magenta.
BERRY BURST
£43.00
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Photographed upright against a pure white backdrop, this bouquet feels like a pocket of seasonal calm lifted straight from a Soho studio, ready to wander down Old Compton Street in someone's arms. The design creates a rounded, full silhouette, anchored by large chrysanthemums in layered shades of golden yellow, burnt sienna, and deep rust. Their petals are narrow and plentiful, fanning out in spiky, ruffled textures that give the arrangement a sense of depth and quiet drama. Nestled among them, creamy white roses open in gentle spirals, the softness of their velvety petals offering a graceful contrast to the more rugged chrysanthemums. Bright white daisy-like flowers with small yellow centres-reminiscent of matricaria or chamomile-are scattered between the larger blooms, bringing a light, whimsical feeling, almost like wildflowers gathered from a hidden courtyard garden off Greek Street. Several stems of yellow-orange celosia add a distinctive, sculptural note: their velvety, coral-shaped crests and undulating folds catch the light and invite touch, introducing a playful, artistic twist that mirrors Soho's creative energy. Wisps of lime-green solidago thread through the composition, softening transitions between colours while giving the bouquet a fresh, breathable quality. Layers of rich green foliage, from fine fronds to broader, leafy stems, cradle the flowers and complete the dome-shaped outline without overwhelming the blooms. At the base, the natural stems are neatly aligned and secured with green florist's tape, evidence of experienced, hand-tied craftsmanship at Soho Florist. Bright, even lighting highlights every detail, from the silk-smooth rose petals to the plush celosia and feathery fillers, so the bouquet appears vibrant, inviting, and full of gentle warmth-perfect for birthdays, dinner tables, or sending encouragement across central London.
COUNTRYSIDE BUNCH
£65.00
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A lush, contemporary bouquet stands centre frame against a bright white backdrop, looking as if it has just been styled in a Soho florist studio where colour and texture are carefully considered. The arrangement leans into a joyful pink spectrum, anchored by several striking roses whose petals move from saturated magenta and fuchsia at the outer edges to softer blush and pastel tones toward the centre. Around these, layers of ruffled carnations in coral-pink, peach, and gentle salmon shades spill outward, building a sense of volume and softness, almost like layers of silk. Between the larger flowers, small daisy-like chrysanthemums appear in lavender and light purple, their petals radiating from crisp, lime-green centres that add an unexpected, zesty highlight. Creamy white blooms peek through the composition, calming the palette and keeping the bouquet from feeling too intense. Generous foliage surrounds and threads through the flowers: rounded eucalyptus leaves in silvery-green catch the light with a subtle sheen, darker green sprigs frame the edges, and a few reddish-brown leaves whisper of late-summer or early-autumn evenings in Soho Square. All the stems are gathered into a clear, rectangular glass vase, its clean lines echoing the urban feel of nearby streets like Wardour Street and Berwick Street. Wrapped around the base of the vase is a white decorative band, printed with repeating red hearts and the romantic phrase "all my love" in flowing script, turning the vase into part of the message rather than just a container. In the lower right corner of the image, an orange circular graphic proclaims "VASE INCLUDED" in bold white capitals, underscoring that the bouquet arrives as seen, ready to be placed on a café counter, office desk, or stylish Soho apartment table as a complete expression of affection.
LOVE WHISPER
£60.00
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Against a pristine white background, this bouquet appears as if it has just been placed on a minimalist table in a Soho loft, every blossom clearly defined and glowing. The composition centres on three fully opened roses, their petals shaded from creamy ivory at the core to a soft, buttery yellow at the outer edges. These roses open in generous spirals, creating a serene, focal presence that suggests understated luxury. Embracing them are numerous fuchsia and magenta chrysanthemums, their daisy-like heads full and ruffled. Each chrysanthemum is crowned with a vivid yellow-green centre that pops against the deeper petals, echoing the lively colours often seen in Soho's street art and window displays. Interlaced among the larger blooms are fine stems of tiny white daisies, perhaps chamomile or feverfew, with crisp white petals and pinpoint yellow centres. They lend the bouquet a light, feathery texture, softening the intense magenta tones and adding a sense of easy, garden-grown charm in contrast to the urban surroundings of Dean Street or Old Compton Street. A few smaller buds in deeper purple-pink chrysanthemum shades are tucked between the open flowers, suggesting blossoms just about to unfurl and adding layered interest. Fresh green foliage surrounds the central flowers, the leaves providing structure and a natural, cooling backdrop. At the base, the stems are carefully bound together and finished with a green and white checkered gingham ribbon, hinting at a crafted, hand-tied origin rather than something mass produced. The bright, even light casts gentle shadows that accentuate the bouquet's round, full shape and the intricate details of each petal. The arrangement feels joyful and modern, perfectly suited for deliveries around Soho to celebrate milestones, offer congratulations, or bring colour to a creative workspace.
LOVELY DREAMER
£50.00
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This photograph presents a chic, celebratory floral display designed for welcoming a baby girl, styled with the kind of modern flair you might associate with a Soho Florist window near Wardour Street or Berwick Street Market. The scene is set against a pure white background, giving the arrangement a gallery-like presence. In the centre, a tall, square box in soft blush pink serves as both container and frame for the bouquet inside. Layers of pastel pink tissue paper and clear cellophane rise from the top of the box, folding softly around the stems like a cocoon. Emerging from this wrap is a generous mix of fresh blooms. A bright pink gerbera daisy anchors the centre, its neat ring of petals forming a perfect circle that draws the viewer in. Surrounding it are smooth domes of white chrysanthemums, densely petalled and slightly ruffled at the edges, creating a plush texture. Threaded between them are slender stems of pale pink and white Alstroemeria lilies, their petals touched with soft speckling. A single creamy yellow lily bud stretches just above the main cluster, still closed and full of promise. Lime-green button-style flowers dot the arrangement, bringing a playful pop of colour and a textured, almost moss-like element. Nestled among them are small clusters of dark red Hypericum berries, which introduce a rich, berry tone and a subtle hint of autumnal warmth. The greenery is composed of glossy, deep green leaves and fine fern fronds that arc gently outward, giving a sense of movement and fullness. To the right, a metallic foil balloon in the shape of a traditional baby stroller adds a whimsical touch. It gleams in hot pink with a contrasting purple hood and purple wheels detailed with colourful spokes. Across the body of the pram, "It's a Girl!" is written in bold yellow and green letters, surrounded by small heart accents. Together, the bouquet and balloon create a playful yet elegant vignette, ideal for baby showers, birth announcements, or congratulating new parents across Soho.
NOTHING LIKE PINK & BABY GIRL BALLOON
£60.00
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A celebratory baby-boy arrangement carefully composed in cool whites, soft lavenders and striking blues, presented in a sturdy royal-blue rectangular gift box and perfect for welcoming a newborn son. At the heart of the design sit classic white roses and trumpet-shaped lilies-some buds still closed to symbolise new beginnings-surrounded by full white spray chrysanthemums that lend a cloud-like softness. Electric blue chrysanthemums form a vivid focal cluster, while pale periwinkle and lavender hyacinth-like florets thread through the bouquet to add subtle fragrance and a scalloped texture. Fresh green foliage, from broad glossy leaves to delicate fern fronds, frames the blooms and gives the arrangement an airy lift. The bouquet is finished in crinkled, translucent cream paper gathered around the base, its soft rustle suggesting careful wrapping by hand. Beside the box floats a pale-blue foil pram-shaped balloon with darker-blue trim, spotted wheels and tiny hearts, and the cheerful inscription It's a Boy in lemon-yellow and lime-green lettering-an instantly readable announcement of joy. The scene is lit with soft, natural light that reveals petal veining and the satiny sheen of the balloon, photographed on a simple white backdrop so every colour reads clearly. As a Soho florist, Soho Florist would prepare this set for same-day delivery across Soho, Carnaby Street and Chinatown, imagining the warm smile it will bring to new parents arriving home from hospital or celebrating at a neighbourhood baby shower.
SEA PEARL & BABY BOY BALLOON
£67.00
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