CARNATIONS
The soul of Soho is captured in this bouquet's playful yet refined contrasts, curated by passionate local florists. Centered within a rounded, crystal-clear vase, plump carnations in striking shades of crimson, soft shell pink, and velvety white bloom in tight, joyful harmony. Each ruffled layer is a testament to careful craftsmanship, the blooms radiating a contemporary spirit that echoes the vibrancy of nearby Carnaby Street. Around them, fine sprays of snowy gypsophila drift like delicate city mist, adding a dreamy softness that mellows the arrangement's exuberant energy. Meticulously roped into a lush, almost spherical cluster, these flowers suggest moments of spontaneous Soho celebration-raised glasses, heartfelt toasts, and affectionate reunions. Submerged stems lend a sense of renewal and rootedness, much like the neighborhood's ever-changing artistic pulse. With its fresh cut appearance and luminous presentation, this bouquet is an ideal choice for heartfelt occasions: a birthday in a Greek Street flat, a thank you across Frith Street, or simply as a vibrant decorative flourish that brings Soho's lively character indoors. Each detail invites you to experience a tactile joy, balancing boldness with refined grace and echoing the city's own rhythm.
WARM WISHES
£55.00
Buy now
In this image, a luxurious floral arrangement designed with an eye for modern city elegance features deep red roses and purple peonies, artfully displayed in a clear glass vase as if set on a polished table in a Soho apartment near Dean Street. The red roses are in full bloom, each flower opening outward to reveal a perfect swirl of velvety petals, the colour rich and saturated, echoing the warmth of candlelight. Alongside them, the purple peonies create lush, voluminous domes of ruffled petals, with hints of plum, violet, and soft lavender shifting gently where the light touches, adding a sense of layered depth. Framing these statement blooms is a generous spread of fresh greenery, its leaves a vivid, lively green that brings a garden-like softness into the urban scene. Eucalyptus stems run delicately through the arrangement, their slender, oval leaves a cool, silvery green that introduces texture and an understated, contemporary note. The vase is simple and unadorned, its clarity showcasing the straight, neatly trimmed stems gathered in the water, suggesting both careful craftsmanship and immediate freshness, as though it has just arrived from Soho Florist around the corner from Oxford Street. Gentle daylight seems to flow over the bouquet, illuminating the red roses until they almost glow and casting subtle shadows into the folds of the peonies, creating a play of light and shade that draws the eye around the composition. You can almost imagine the fragrance hovering in the air-a balanced mix of sweet rose, tender peony, and the faint, refreshing sharpness of eucalyptus. The bouquet feels confident and heartfelt, ideal for romantic gestures, special birthdays, or congratulatory deliveries to studios, offices, and homes throughout Soho.
CHERRY SWEET
£60.00
Buy now
In this image, a beautifully crafted bouquet of red and white flowers rises from a clear glass vase, set against a bright white background that feels reminiscent of a Soho gallery wall. The arrangement is compact and dome-shaped, overflowing with deep red roses whose petals curl inward in precise spirals, giving a sense of luxury and timeless romance. Interlaced with them are generous red carnations, their intricate, ruffled petals forming soft mounds of colour that introduce movement and a sense of plush fullness. Threaded throughout the red blooms is an airy veil of white baby's breath, the tiny clustered flowers catching the light and creating a delicate mist that softens the boldness of the crimson tones. Fresh green foliage frames everything: glossy rose leaves and round, silvery eucalyptus leaves appear at different heights, adding a layered, natural structure and a cool, contemporary feel that suits the creative streets around Old Compton Street and Greek Street. The transparent vase, modest and slightly flared, contains clear water and sharply cut stems, clearly visible and neatly arranged, hinting at the care and professional technique that a Soho florist brings to each piece. The lighting is even and clean, with no distractions, so the viewer's attention rests entirely on the interplay of red, white, and green, and the bouquet's gentle suggestion of fragrance and warmth. Emotionally, the arrangement feels like a quiet yet confident declaration-perfect for sending love to a partner living off Berwick Street, celebrating a special evening in a central London apartment, or brightening a stylish office where a touch of romance and colour is very welcome.
MY SWEETHEART
£65.00
Buy now
Soft morning light illuminates a compact, lush arrangement presented in a round, sunny yellow gift box, the kind of cheerful package I often prepare for customers strolling past Carnaby Street and into our shop. Two voluminous yellow carnations crown the centre, their ruffled, buttery petals opening like tiny suns and suggesting a subtle spicy perfume. Encircling them are generous clusters of periwinkle-blue hydrangea, each mass of small petals forming a velvety, cloud-like base with touches of pale blue and white along the edges. To the left sits a bold magenta carnation whose saturated hue and densely layered petals add a vivid punctuation; to the right, a velvety crimson carnation deepens the composition and introduces warm, rich contrast. Slender green foliage threads through the blooms, bringing a fresh, dewy texture and grounding the palette. The box - a smooth cylindrical hatbox in soft lime-yellow - is charmingly decorated with irregular pastel polka dots and tiny egg-shaped motifs in light blue, blush pink and pale green, some speckled with white, which lends a playful, boutique feel that echoes window displays near Leicester Square. As with every arrangement we craft at Soho Florist, the balance of texture, colour and scent is considered to make the gift read well both photographed and in-person. This arrangement conveys joyful celebration, perfect for birthdays, new babies, or an uplifting get-well message, and is designed to arrive as a bright, carefully composed surprise for someone special across Soho and neighbouring streets.
CARIBBEAN ESCAPE
£50.00
Buy now
Photographed against a pure white backdrop, this bouquet and balloon pairing feels like a curated romantic gift you might have delivered to a loft near Carnaby Street or a cosy flat just off Dean Street. The hand-tied bouquet is generously filled yet precisely composed, built around creamy white roses whose tightly spiralled petals form elegant cups that suggest tenderness and calm. Interlaced with them, deep wine and fuchsia-toned carnations provide a bold contrast; their densely frilled petals, gathered in rounded clusters, add a tactile richness that seems almost touchable. Delicate white alstroemeria-Peruvian lilies-are scattered throughout the design, their slender petals opening around patterned centres where fine reddish-brown stripes and speckles introduce intricate detail, much like careful brushwork on canvas. A collar of fresh foliage, including glossy green leaves and variegated stems with cream-tipped edges, frames the flowers and gives the arrangement a lush, contemporary silhouette that would feel at home in any Soho apartment. The bouquet is wrapped in two layers: a neat inner band of smooth white paper to support the stems, and a looser outer wrap of translucent, crinkled purple cellophane that extends above the blooms, catching the light and creating a soft violet halo. At the base, a narrow bright green satin ribbon is tied into a small, precise bow, securing the stems and holding a simple light brown gift tag ready for a short, handwritten message. To the right of the bouquet rests a round metallic purple foil balloon with a scalloped, rosette-style edge, echoing the purple tones of the wrapping. At its centre is a gentle lilac circle bearing the words "To Loving Partners" in flowing magenta script, with a jagged-edged rainbow holographic sticker adding a hint of shimmer near the lower edge. The overall impression is of a stylish, heartfelt gift perfectly suited to anniversaries, date nights, or intimate celebrations of partnership across Soho.
LOVING PARTNERS BOUQUET
£67.00
Buy now
Contemporary round bouquet in Soho style, mixing creamy roses, ruffled fuchsia blooms, and white alstroemeria with green foliage, against a clean white backdrop.
BLACKBERRY FUSION
£55.00
Buy now
The image shows a beautifully balanced bouquet of mixed flowers set against a pure white background, a composition that feels as polished and stylish as a Soho window display. At the centre, large cream and ivory roses bloom in full glory, each one layered with numerous petals that spiral inward in a classic, cup-like form, evoking a sense of timeless romance. Surrounding them are petite pink spray roses, tightly packed in clusters, some buds still closed like pearls, others just beginning to open with delicate, curling edges, lending the arrangement a natural, garden-fresh charm. Bright pink gerbera daisies, identifiable by their flat, daisy-like petals and dark brown centres, introduce bold notes of colour and playful character that would look right at home on a café table off Old Compton Street. Soft pink carnations weave through the design, their ruffled petals forming textured, cloud-like tufts that add generous volume and a comforting, familiar feel. Slender stems of white alstroemeria peek through, their narrow petals marked with fine reddish speckles that reward a closer look, adding refinement and subtle intricacy. Between all these larger blooms, airy gypsophila stretches like a delicate, white mist, thousands of tiny flowers creating an ethereal frame that ties the palette together. Fresh green foliage and stems provide contrast and structural support, emerging just enough to give the bouquet a natural, lively appearance. The stems are neatly gathered and tied by an experienced Soho florist, ready for delivery to a nearby studio, gallery, or flat. The bouquet radiates warmth, affection, and understated elegance, ideal for saying congratulations, offering thanks, or simply bringing a touch of floral calm into the bustle of central London life.
AMALFI LOVE
£59.00
Buy now
Floating on a clean white field, this hand-tied bouquet from Soho Florist feels like a pocket of sunshine you can hold. The arrangement is intentionally rounded and dense, dominated by large, fully opened roses in a spectrum from glowing golden-yellow to deep, fiery orange; a few roses remain in tighter bud form to suggest unfolding time. Coral and peach carnations layer soft, frilled texture through the centre, while peachy gerbera daisies with their broad petals and green-yellow eyes peek out to keep the composition lively and cheerful. Small, white spray flowers - delicate freesia-like clusters or tiny carnations - are tucked between the larger blossoms, offering contrast and points of visual breath. Feather-light clusters of pale green, astrantia-like filler add a gardeny, slightly wild note, and silvery eucalyptus leaves are threaded through the bouquet, their round, muted foliage supplying a cool backdrop and a refreshing, minty scent. The stems are gathered and bound neatly at the bottom in classic hand-tied fashion, the kind of finish we favour for same-day delivery across Carnaby Street, Frith Street and the surrounding Soho neighbourhood. Bathed in soft daylight, the petals read as velvety and warm, the greens matte and crisp; together they compose a bouquet that feels both elegant and relaxed. Whether sent as a bright birthday surprise, a thank-you for a neighbour on Old Compton Street, or to lift a small restaurant table by Leicester Square, this arrangement balances colour, texture and scent with professional care and local knowledge.
BRIGHT KISS
£55.00
Buy now
Against a bright white backdrop, a generously domed floral arrangement in a clear, contemporary square vase glows in shades of yellow, white, and green, the sort of design that could sit comfortably in a Soho loft or small café corner. Dominating the composition are rich yellow roses, some fully opened into large, velvety rosettes, others still in bud with their outer petals wrapped protectively around the centre. They are interlaced with clusters of yellow spray roses, their smaller blooms adding texture and giving a sense of natural abundance, like a pocket of sunshine on a London morning. Nestled between the roses, white pompom chrysanthemums form rounded cushions of closely packed petals, bringing a soft, structural calm. Lime green button chrysanthemums punctuate the bouquet as tiny spheres of vivid colour, lending a playful contrast. Larger, ruffled pale green blooms-similar to green carnations or lush chrysanthemum varieties-spill gently outward, softening the silhouette and adding depth. The flowers rise from a bed of mixed greenery: wide, variegated leaves edged in creamy white, slender dark green foliage, and fine sprigs carrying delicate, star-like white filler blossoms that glimmer throughout the arrangement. The stems are neatly visible through the glass, while the vase's midsection is wrapped in a rustic, bark-like band topped with a bright lime green ribbon that mirrors the bold green flowers above. The bouquet's mood is fresh, joyful, and sophisticated, the kind of arrangement Soho Florist might create for a birthday surprise, a stylish office on Old Compton Street, or a dinner party in a small flat off Carnaby Street, bringing an instant lift to city life.
FRESH BLOSSOM
£64.50
Buy now
A lush, contemporary bouquet stands centre frame against a bright white backdrop, looking as if it has just been styled in a Soho florist studio where colour and texture are carefully considered. The arrangement leans into a joyful pink spectrum, anchored by several striking roses whose petals move from saturated magenta and fuchsia at the outer edges to softer blush and pastel tones toward the centre. Around these, layers of ruffled carnations in coral-pink, peach, and gentle salmon shades spill outward, building a sense of volume and softness, almost like layers of silk. Between the larger flowers, small daisy-like chrysanthemums appear in lavender and light purple, their petals radiating from crisp, lime-green centres that add an unexpected, zesty highlight. Creamy white blooms peek through the composition, calming the palette and keeping the bouquet from feeling too intense. Generous foliage surrounds and threads through the flowers: rounded eucalyptus leaves in silvery-green catch the light with a subtle sheen, darker green sprigs frame the edges, and a few reddish-brown leaves whisper of late-summer or early-autumn evenings in Soho Square. All the stems are gathered into a clear, rectangular glass vase, its clean lines echoing the urban feel of nearby streets like Wardour Street and Berwick Street. Wrapped around the base of the vase is a white decorative band, printed with repeating red hearts and the romantic phrase "all my love" in flowing script, turning the vase into part of the message rather than just a container. In the lower right corner of the image, an orange circular graphic proclaims "VASE INCLUDED" in bold white capitals, underscoring that the bouquet arrives as seen, ready to be placed on a café counter, office desk, or stylish Soho apartment table as a complete expression of affection.
LOVE WHISPER
£60.00
Buy now
Set against a bright white background like the wall of a minimalist Soho studio, this hand-tied bouquet appears both luxurious and modern, the colours and forms sharply defined. At the centre sit generous garden roses in shades of blush pink and dusty mauve, their petals unfolding in full, rounded spirals that suggest timeless romance amid the city buzz. Surrounding them are ruffled carnations, their layered petals softly transitioning from creamy, almost porcelain centres to deeper blush, rose, and plum edges, creating a plush halo of texture. Striking through this softness are rich indigo and royal blue flowers, including sleek, budded forms reminiscent of tulips and a commanding royal blue anemone near the lower front, its dark, nearly black eye adding bold contrast. Threads of pale lavender and lilac stock arc gently upwards, each slender stem studded with tiny flowers, introducing height, delicacy, and the idea of a light, sweet scent drifting through a Soho apartment. These blooms are nestled in a generous collar of foliage: deeper green leaves providing depth and structure, while rounded, silvery eucalyptus in soft grey-green tones softens the silhouette and hints at a cool, aromatic freshness. At the base, the green stems are bunched together and clearly visible, tied in a careful spiral that speaks to skilled, hands-on floristry. The overall effect is of a contemporary yet romantic bouquet, ideal for a birthday drink on Greek Street, an intimate anniversary dinner near Soho Square, or a thoughtful thank-you sent to a creative studio off Berwick Street, capturing both elegance and urban charm.
NOBLE BEAUTY
£67.00
Buy now
Birthday Occasions Autumn Variety Wedding More